Marina Norman

Author

She has been writing articles for media and blogs since 2012 and has been specializing in digital marketing since 2016. She likes finding, checking, and structuring information. She keeps up with world digital trends and tells her audience about them.

Guides

Micro landing page on Instagram: how to do it yourself

Social media are not always link-friendly — especially —Instagram. Users can get access to only one clickable link on their profile bio. But you want to share a website, contacts, blog, promotional pages, and much more.

Marina Norman

Guides

Brand tone of voice: why you need it and 5 steps to choosing one

In an information space crammed with advertising and all kinds of competing content, you can stand out by using a tone of voice. The right brand tone of voice can establish or strengthen an emotional connection with customers, ensure recognition and trust. In this article, we will explain what steps to take to find that unique pitch.

Marina Norman

Guides

A guide to guides: how to create Instagram guides and why business needs them + step-by-step instructions

Instagram guides are a relatively new format allowing you to create thematic collections of posts. Guides appeared in May 2020 and were used by a selected number of authors at first; by autumn 2020, they were already available to all users.

Marina Norman