How to improve advertising conversion on LinkedIn
The first step to effective ads is to create a buyer image. It is where any marketing activity develops, and promotion on LinkedIn is no exception. However, there are also some particularities: more specific targeting indicators — thus, you need to understand who you are selling to and what exactly.
5 Steps to Optimize Your personal LinkedIn page
LinkedIn is a social network for business. So, customized content gets a much bigger response than on any other platform — highlight your account content. Your profile should contain answers to these three questions: Who are you? How are you different from others? What do they say about you?
Content marketing on LinkedIn
Your blog is a free way of promotion. It is a means to tell people about your business and share your expertise. And a LinkedIn blog is a handy tool allowing you to add an event, a video, or a picture. Remember to use hashtags that will provide an opportunity to find your text quickly.