Marketers on social networks use different metrics to measure the efficiency of their promotional activities: reach, engagement, targeting, etc. We have already briefly discussed those metrics and the ways to improve them. Today we are going to review one of the most important metrics on Instagram – the reach.

If you have an Instagram account, you are always at risk. Criminals might try to steal valuable information, deface your account and get possession of it. Often after an account has been compromised it is used to violate the network’s rules, thus it gets permanently blocked.

Instagram Live is a real-time broadcast in Stories when a blogger or a brand representative interacts with the followers, hosts a webinar, presents new products or answers questions.

Instagram’s audience is becoming more selective. These days good photos and high-quality videos are not enough: you also need to couple them with interesting and engaging texts that won’t let your subscribers get bored. In this article, we have derived the main components of publications for Instagram: this should not be forgotten while preparing the next post.

“Stories” are actively used for advertising, promoting personal brands and business. They help brands regain the public’s attention, attract new audiences, and publish promotions and news. Stories are like your own TV channel.

Meanwhile, the majority of companies have their Instagram accounts, Vkontakte groups, Facebook pages or YouTube channels, very few of them still use Telegram for promotion. Let us tell you why it is never too late for creating a channel on this popular messenger.

Instagram is one of the newest and fast-growing platforms, which already numbers over a billion users. Initially, it was a platform for posting photos, but then Instagram became one of the basic marketing tools in the world.

Take a good idea, find a nice venue, gather speakers and print attractive flyers – half the battle if you have decided to create an event for many people. What is the other half like? Something not less nuanced – the ability to promote an event the way you can gather as many interested and right participants as possible.

"Shadow ban" - this is a sharp decrease in views on your Instagram account caused by the network putting limits on it. Specifically, under a shadow ban, everything appears to be in order with your account: posts are published and subscribers are not deleted. However, interactions and other metrics are cut in half or even more.