Focus on the quality of content instead of routine planning
Сrossposting is a powerful social media tool that allows content creators to save time on planning, gain more exposure, and maintain consistency on different platforms. Give your brand more chances to perform by adapting the same quality content to multiple accounts.
For businesses and bloggers with several accounts to maintain, social engagement can be a core driver of brand awareness. A crossposting tool can help you:
Different social platforms have different audiences. Instagram attracts younger people that are more focused on the visual aspect of the photo. LinkedIn is geared towards networking and is considered more professional. Facebook users tend to be more mature and solvent. The more potential leads see your posts, the better your advertising campaigns perform.
Without crossposting, you have to repeat the same manual upload process multiple times, which can take away your focus from what really matters — the quality of content. Automation can simplify posting with no loss in functionality. Bring more meaning to your daily content management and leave the unnecessary routine to artificial intelligence.
The image and video specification, text length, and hashtag usage differ across social media platforms. The required formats and dimensions are not always the same — as well as the target demographics and behavior to which you should also adjust. Keep your content core content and make the necessary edits before sharing it.
Businesses and brands are somewhat expected to be present on as many platforms as they can — meanwhile, a user’s social media of choice can just come down to personal preference. With crossposting, you can keep all your existing accounts up-to-date and effortlessly identify the most engaging content for different media.