Social Media Marketing Cases
The story of Anastasia, an SMM specialist and the founder of the «Botanica» beauty brand
My typical day used to start with panic. I had to publish an Instagram* post, plan stories, remember to update VK, reply to comments, and urgently create a nice visual for a sudden promo. I constantly forgot things, posted at the wrong time, and felt completely burned out — while our results stayed flat. Social media reach wasn’t growing, engagement was stuck at 2–3%, and I knew we’d never scale this way.
Onlypult + Pieta: saving lives
Onlypult has been cooperating with organizations worldwide, which make a better world, for many years already. One of such organizations is headquartered in Dublin, Ireland. Pieta House is a charity that provides free services to people at risk of suicide or self-harm, and who have been bereaved by suicide.
Witness Change + Onlypult: making a better world
Its In My World campaign highlights issues about people suffering from mental diseases all around the world: it aims to make us see, hear and appreciate such people. Photo and video stories are published on Instagram and on the website of the organization.



