Social Media Marketing Guides

5 min read

How to Set Up Instagram Ads: A Step-by-Step Guide for Beginners

Instagram is one of the most popular social media platforms in the world — and one of the most effective for promoting products and services. The good news? Running ads doesn’t require years of experience or a massive budget. All you need is a solid understanding of the tools and a bit of strategic thinking.

4 min read

How to Build Business Connections and Find Clients on LinkedIn (the Right Way)

LinkedIn has grown far beyond being a digital CV platform — today it’s a key space for networking, B2B lead generation, and establishing long-term client relationships. But while it offers incredible potential, it’s also crowded, and many users struggle with outreach that feels cold or ineffective.

3 min read

How to Get Your First 1,000 Followers on Your Facebook Business Page

Building a strong presence on Facebook starts with growing an engaged audience. Reaching your first 1,000 followers may seem like a challenge, but with the right approach, you can achieve this milestone efficiently. Here’s a step-by-step guide to help you grow your business page.

5 min read

Facebook Pixel: Why do you need it, and how do you set it up? (detailed guide for business)

If you're promoting your business on Facebook or Instagram, but still not using Facebook Pixel, you're losing your money. Why is that? Because Pixel helps you track user behavior precisely, optimize ads, and bring back those customers who didn't make a purchase.

5 min read

How to make a trending video on TikTok if you don't have a lot of followers?

TikTok is one of the few platforms where you can grow popular without many followers. TikTok algorithms do not focus on the number of followers but on the quality and engagement of content. This means even a beginner can make a video that will get into recommendations and gain thousands (and sometimes millions) of views.

Onlypult — one control panel for social media
5 min read

How to create a thread on X (Twitter): useful tips

A thread is a series of related tweets published in sequence to reveal more details about a topic than a single tweet allows. Twitter threads have become a powerful tool for capturing attention, increasing engagement, and growing audiences. If you're a blogger or small business owner, being able to create quality threads can greatly improve your social media strategy.

9 min read

Guide to Making Social Media Posts Accessible for Visually Impaired

New social media trends constantly emerge. To stay ahead of the curve and ensure business growth, you need to understand how to make social media posts accessible. Note that accessibility goes beyond disabilities; it ensures function, reachability, and facilitation.

10 min read

Choose the Right YouTube Video Size: Resolution, Dimension, Frame Rate & Aspect Ratio

YouTube is a large and globally recognized search platform and network. Individuals and businesses alike benefit from the platform by sharing video content, searching for educational information, and promoting products or personal skills and knowledge.

14 min read

Facebook Ad Size & Specs: Complete 2024 Cheat Sheet

Facebook is a content-centric platform. The main goal of the platform is to show users the most interesting and popular advertisement based on his or her personal preferences.

10 min read

Twitter Banner Size - Foolproof Tips (Update 2024)

The first step in social media design involves uploading relevant and high-quality images to the network in the correct format. However, you've probably noticed that the quality and size of images displayed on social networks can vary significantly. When the dimensions of content are incorrect, the quality deteriorates, and photos get cropped.