Social Media Marketing Guides

4 min read

How to work with TikTok: the guide for newbies

We first heard about TikTok in 2015. The network positions itself as an application for creating and watching short videos. The main mission of the company is to encourage people to create. TikTok has offices in 10 different countries and approximately 500 million users.

3 min read

Check-list: how to run Instagram live streams

Here is our step-by-step guide that will help you to prepare for running an Instagram live stream. Read and check for yourself!

17 min read

Who is the target audience? What types are there? How do you determine your customer persona?

The target audience is people potentially interested in your goods or services. You should consider them when launching your business, designing the product and its packaging, and running other marketing activities.

9 min read

How to create viral content

We have saved you some time and made a step-by-step guide for creating viral content that will help you and make it easier. Follow our guide, make experiments, and may the force be with you!

10 min read

How to start using Tumblr: beginner’s guide

In 2019 Tumblr won the biggest International Internet award Webby Awards for Best Online Community. It is hardly the first time for the platform to claim a victory in this category. This clearly shows that, even with the rapid development of Instagram and other social media, it still remains very popular.

3 min read

Instagram verification: why you need it and how to get it

No doubt, you have seen a blue checkmark next to a username in the accounts of celebrities, popular bloggers and brands. We will help you understand why it matters, what advantages it gives and how to get it.

19 min read

Targeted advertising on Instagram and Facebook

Targeted advertising is a special type of advertising that is shown to potential customers who might be interested in the product or service.

4 min read

How to use the Instagram smart feed or how to increase the organic reach

Marketers on social networks use different metrics to measure the efficiency of their promotional activities: reach, engagement, targeting, etc. We have already briefly discussed those metrics and the ways to improve them. Today we are going to review one of the most important metrics on Instagram – the reach.

3 min read

How to protect your Instagram account

If you have an Instagram account, you are always at risk. Criminals might try to steal valuable information, deface your account and get possession of it. Often after an account has been compromised it is used to violate the network’s rules, thus it gets permanently blocked.

12 min read

What’s the idea of Instagram Live and how to run it?

Instagram Live is a real-time broadcast in Stories when a blogger or a brand representative interacts with the followers, hosts a webinar, presents new products or answers questions.