Social Media Marketing Guides

6 min read

A guide to guides: how to create Instagram guides and why business needs them + step-by-step instructions

Instagram guides are a relatively new format allowing you to create thematic collections of posts. Guides appeared in May 2020 and were used by a selected number of authors at first; by autumn 2020, they were already available to all users.

5 min read

Low-frequency tags on Instagram: why and how to use them

On Instagram, hashtags are one of the free methods to promote your posts. Today, it is believed that hashtags aren’t effective anymore: followers don’t click on them as often as they used to. Despite this belief, hashtags still work and can help you attract free traffic. You just need to know how to use them correctly.

3 min read

Instagram Nametags: how to make them and what for

Instagram Nametag is similar to a QR-code that helps users find your account. You don’t have to spell your Instagram name anymore.

12 min read

YouTube Video Channel: Ultimate Starting Guide for Beginners

Lately, views on the YouTube service have increased by 30%, according to the speakers of Yoola Influencer’s Data. The reason for it is the pandemic that resulted in the lockdown and shift to remote work.

3 min read

How to go live on TikTok

TikTok Live is a live stream video of a TikTok user. You cannot save it on the page — that is why you can only watch it once when someone is broadcasting.

Onlypult — one control panel for social media
7 min read

Brand tone of voice: why you need it and 5 steps to choosing one

In an information space crammed with advertising and all kinds of competing content, you can stand out by using a tone of voice. The right brand tone of voice can establish or strengthen an emotional connection with customers, ensure recognition and trust. In this article, we will explain what steps to take to find that unique pitch.

12 min read

Competitive Analysis Guidelines

Have you analyzed your competitors properly? Are you sure that you outperform them in all respects? Insufficient attention to competing brands does not allow your product to develop and does not let you rationally adjust the promotion strategy.

4 min read

How to work with TikTok: the guide for newbies

We first heard about TikTok in 2015. The network positions itself as an application for creating and watching short videos. The main mission of the company is to encourage people to create. TikTok has offices in 10 different countries and approximately 500 million users.

3 min read

Check-list: how to run Instagram live streams

Here is our step-by-step guide that will help you to prepare for running an Instagram live stream. Read and check for yourself!

9 min read

How to create viral content

We have saved you some time and made a step-by-step guide for creating viral content that will help you and make it easier. Follow our guide, make experiments, and may the force be with you!