Social Media Marketing Guides

12 min read

Competitive Analysis Guidelines

Have you analyzed your competitors properly? Are you sure that you outperform them in all respects? Insufficient attention to competing brands does not allow your product to develop and does not let you rationally adjust the promotion strategy.

4 min read

How to work with TikTok: the guide for newbies

We first heard about TikTok in 2015. The network positions itself as an application for creating and watching short videos. The main mission of the company is to encourage people to create. TikTok has offices in 10 different countries and approximately 500 million users.

3 min read

Check-list: how to run Instagram live streams

Here is our step-by-step guide that will help you to prepare for running an Instagram live stream. Read and check for yourself!

9 min read

How to create viral content

We have saved you some time and made a step-by-step guide for creating viral content that will help you and make it easier. Follow our guide, make experiments, and may the force be with you!

10 min read

How to start using Tumblr: beginner’s guide

In 2019 Tumblr won the biggest International Internet award Webby Awards for Best Online Community. It is hardly the first time for the platform to claim a victory in this category. This clearly shows that, even with the rapid development of Instagram and other social media, it still remains very popular.

Onlypult — one control panel for social media
19 min read

Targeted advertising on Instagram and Facebook

Targeted advertising is a special type of advertising that is shown to potential customers who might be interested in the product or service.

4 min read

How to use the Instagram smart feed or how to increase the organic reach

Marketers on social networks use different metrics to measure the efficiency of their promotional activities: reach, engagement, targeting, etc. We have already briefly discussed those metrics and the ways to improve them. Today we are going to review one of the most important metrics on Instagram – the reach.

12 min read

What’s the idea of Instagram Live and how to run it?

Instagram Live is a real-time broadcast in Stories when a blogger or a brand representative interacts with the followers, hosts a webinar, presents new products or answers questions.

4 min read

The best posts on Instagram: what constitutes high-quality content

Instagram’s audience is becoming more selective. These days good photos and high-quality videos are not enough: you also need to couple them with interesting and engaging texts that won’t let your subscribers get bored. In this article, we have derived the main components of publications for Instagram: this should not be forgotten while preparing the next post.

15 min read

Using a Telegram channel for business

Meanwhile, the majority of companies have their Instagram accounts, Vkontakte groups, Facebook pages or YouTube channels, very few of them still use Telegram for promotion. Let us tell you why it is never too late for creating a channel on this popular messenger.