Social Media Marketing Guides
YouTube Video Channel: Ultimate Starting Guide for Beginners
Lately, views on the YouTube service have increased by 30%, according to the speakers of Yoola Influencer’s Data. The reason for it is the pandemic that resulted in the lockdown and shift to remote work.
How to go live on TikTok
TikTok Live is a live stream video of a TikTok user. You cannot save it on the page — that is why you can only watch it once when someone is broadcasting.
Brand tone of voice: why you need it and 5 steps to choosing one
In an information space crammed with advertising and all kinds of competing content, you can stand out by using a tone of voice. The right brand tone of voice can establish or strengthen an emotional connection with customers, ensure recognition and trust. In this article, we will explain what steps to take to find that unique pitch.
Competitive Analysis Guidelines
Have you analyzed your competitors properly? Are you sure that you outperform them in all respects? Insufficient attention to competing brands does not allow your product to develop and does not let you rationally adjust the promotion strategy.
How to work with TikTok: the guide for newbies
We first heard about TikTok in 2015. The network positions itself as an application for creating and watching short videos. The main mission of the company is to encourage people to create. TikTok has offices in 10 different countries and approximately 500 million users.
Check-list: how to run Instagram live streams
Here is our step-by-step guide that will help you to prepare for running an Instagram live stream. Read and check for yourself!
How to create viral content
We have saved you some time and made a step-by-step guide for creating viral content that will help you and make it easier. Follow our guide, make experiments, and may the force be with you!
How to start using Tumblr: beginner’s guide
In 2019 Tumblr won the biggest International Internet award Webby Awards for Best Online Community. It is hardly the first time for the platform to claim a victory in this category. This clearly shows that, even with the rapid development of Instagram and other social media, it still remains very popular.
Targeted advertising on Instagram and Facebook
Targeted advertising is a special type of advertising that is shown to potential customers who might be interested in the product or service.
How to use the Instagram smart feed or how to increase the organic reach
Marketers on social networks use different metrics to measure the efficiency of their promotional activities: reach, engagement, targeting, etc. We have already briefly discussed those metrics and the ways to improve them. Today we are going to review one of the most important metrics on Instagram – the reach.