Social Media Marketing Articles

9 min read

The Generational Gap in Business Emails: What Every Professional Needs to Know

The reason is simple yet critical to understand. It’s an enormous divide between two generations (in our case, these were a “Zoomer,” aka Gen Z client, and a “Baby Boomer” in colloquial terms), having particular “tastes” in email communication with companies.

5 min read

Impacts of Logo on Social Media Marketing

Social media platforms have become an integral part of marketing. Businesses these days are focusing more on their online presence than ever. Facebook, Instagram, LinkedIn, and many other platforms provide an opportunity for brands to enhance their reach.

5 min read

LinkedIn Profile Tips for Business Owners

A strong LinkedIn presence is crucial for business owners looking to amplify their professional brand and grow their network. Your LinkedIn profile is not just a virtual resume; it's a powerful tool for showcasing your expertise and building your company’s reputation. It also serves as a digital business card and a networking tool.

12 min read

10 Concepts & Best Practices To Manage Your Online Reputation

Imagine someone searching for your business and finding negative comments or outdated information – not a great first impression. Online reputation management helps you make sure people see the whole story and everything in between.

7 min read

Scaling Your Reach: Leveraging Social Media Management Tools and Social Media Advertising Platforms for Exponential Growth

Nearly 5 billion people use social media across the globe — that’s a huge audience that businesses must notice. If you want to scale your reach and grow exponentially, you cannot ignore the power that social media holds to help you.

Onlypult — one control panel for social media
12 min read

What Is Online Reputation Management And How To Do It Right

Even the best companies can't avoid getting a negative review or 2. It happens! But with online reputation management, you can give yourself a chance to make a great first impression online, every single time.

8 min read

From Influencer To Small Business CEO: What You Need To Know

Today, influencers are a growing part of the modern economic landscape. Driven by a desire for authenticity, they're where most people turn for unfiltered opinions on products, services, and trends.

10 min read

8 Best Hootsuite Alternatives In 2024

With a range of features from scheduling tools to collaboration and in-depth - Hootsuite has solidified its position as one of the most popular social media management platforms, especially for businesses & agencies.

6 min read

5 LinkedIn Networking Strategies for Business Experts

LinkedIn is the perfect platform for expanding your professional network and gaining business opportunities. As a professional or business leader, you have to make the most of the platform. How? This page covers LinkedIn networking strategies for business experts. Read on to learn how to build your professional network via this robust platform.

8 min read

LinkedIn Banner Size: Explaining All Photo Sizes for LinkedIn

LinkedIn allows you to find and make business contacts: employers can discover job candidates, and job seekers can find their dream job. Even though LinkedIn is geared towards professionals, it is still a social network – and any social network user pays attention to profile pictures, page cover photos, and advertising banners.