Social Media Marketing Articles

8 min read

Protecting Your Brand: Key Legal Guidelines for Your Instagram Business

Recognized as one of the most widely used and popular social media platforms online, Instagram has evolved considerably since it was first launched in 2010. The social platform started as a photo-sharing app and has become a powerhouse for B2B, B2C, and D2C enterprises looking to connect with visually-driven audiences.

5 min read

Leveraging User-Generated Content for Social Media Success

User-generated content (UGC) refers to any content — images, videos, reviews, or testimonials — created by consumers rather than brands. UGC plays a vital role in social media marketing, serving as a bridge that connects brands with their consumers.

4 min read

What texts on Instagram should be like in 2025: neural networks, creativity, competition

Instagram posts for businesses are, on the one hand, an opportunity to convey a unique brand message and, at the same time, to tell a story about your product or service. Let's see what texts are popular right now.

6 min read

Top 10+ WhatsApp Marketing Tools to Supercharge Your Sales by 10x

WhatsApp has almost three billion unique active users worldwide. Imagine utilizing this platform to support your sales. In the present competitive economy, the right WhatsApp marketing tools can have a significant effect.

8 min read

The Generational Gap in Business Emails: What Every Professional Needs to Know

The reason is simple yet critical to understand. It’s an enormous divide between two generations (in our case, these were a “Zoomer,” aka Gen Z client, and a “Baby Boomer” in colloquial terms), having particular “tastes” in email communication with companies.

Onlypult — one control panel for social media
5 min read

Impacts of Logo on Social Media Marketing

Social media platforms have become an integral part of marketing. Businesses these days are focusing more on their online presence than ever. Facebook, Instagram, LinkedIn, and many other platforms provide an opportunity for brands to enhance their reach.

5 min read

LinkedIn Profile Tips for Business Owners

A strong LinkedIn presence is crucial for business owners looking to amplify their professional brand and grow their network. Your LinkedIn profile is not just a virtual resume; it's a powerful tool for showcasing your expertise and building your company’s reputation. It also serves as a digital business card and a networking tool.

12 min read

10 Concepts & Best Practices To Manage Your Online Reputation

Imagine someone searching for your business and finding negative comments or outdated information – not a great first impression. Online reputation management helps you make sure people see the whole story and everything in between.

7 min read

Scaling Your Reach: Leveraging Social Media Management Tools and Social Media Advertising Platforms for Exponential Growth

Nearly 5 billion people use social media across the globe — that’s a huge audience that businesses must notice. If you want to scale your reach and grow exponentially, you cannot ignore the power that social media holds to help you.

12 min read

What Is Online Reputation Management And How To Do It Right

Even the best companies can't avoid getting a negative review or 2. It happens! But with online reputation management, you can give yourself a chance to make a great first impression online, every single time.