Social Media Marketing Articles

4 min read

SMM in the Age of AI: What to Automate — and What Still Needs a Human Touch

Social media marketing is undergoing a major transformation. Artificial intelligence is no longer just a novelty or a futuristic concept — it's now an active part of how we run campaigns, create content, and track results. But with all this convenience comes a key question: where should we draw the line? Where does AI truly help, and where can it actually hurt your brand, making it feel bland or disconnected?

6 min read

4 Ways AI Is Impacting Social Media Marketing in 2025

When it comes to social media marketing, standing out among countless competitors is like walking a tightrope. Strategy-wise, marketers need to think beyond creating engaging content assets and posting at the right times. You need to stay ahead of trends and competitors with an adaptive strategy.

9 min read

The best time to post on X (Twitter)

Understanding the best time to post on Twitter (X) in 2024 can significantly affect your content strategy. Statistics indicate that more than 6000 tweets are posted every second. It is an extremely competitive field, so it is important to understand how the algorithms work. In this case your posts will become more viral and your audience engagement will increase.

4 min read

How to Automate Instagram Posts with Onlypult

Consistency is key to success on Instagram. But posting manually every day takes time, energy, and can lead to errors. Imagine never having to remember posting times, waking up at 6 AM to publish, or interrupting your weekend. With automation, your content goes live on its own—no stress. That’s exactly what Onlypult is built for.

5 min read

Pinterest Trends 2025: What’s Working Right Now (and How to Ride the Wave)

In a world of fast-moving social platforms, Pinterest remains a rare constant — a place where users come to plan, dream, and take action. And with more than 480 million monthly active users worldwide, Pinterest is no longer just a mood board: it’s a powerful search engine for visual discovery and brand engagement.

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4 min read

How TikTok Algorithms Work — and How to Get on the 'For You' Page

TikTok is no longer just a platform for viral dances and memes. It's a global powerhouse for content discovery, brand growth, and creator visibility. And at the heart of this success is the "For You" page (FYP) — a hyper-personalized feed that introduces users to content tailored specifically to their interests.

4 min read

Stop Guessing: How to Use Social Media Analytics to Grow Smarter, Not Harder

In this article, we’ll explore how to use social media analytics to refine your strategy, grow your audience, and improve engagement—without drowning in spreadsheets. And we’ll show how tools like Onlypult Analytics make the process clear, fast, and actionable.

5 min read

AI and Social Media: How to Use Neural Networks for Content Planning and Promotion Automation

Artificial intelligence is transforming the way we approach social media. From generating content ideas to scheduling posts and even predicting engagement, neural networks are now a valuable tool in every marketer’s strategy.

4 min read

How to Use Chatbot Data to Improve Your Social Media Strategy

Although there's some ongoing controversy about their use, AI chatbots have been a boon to businesses large and small. They have a multitude of benefits: they can take pressure off human service agents when it comes to simple or repetitive requests; they're available 24/7, and they give customers a chance to serve themselves instead of spending time in a phone queue or waiting for a text.

12 min read

How to Schedule Your Tweets Effectively

Every minute, Twitter users publish thousands of posts. This high volume makes it challenging to maintain visibility and engagement. However, managing Twitter is an essential component of any business’s social media strategy. The platform provides a real-time opportunity to connect with your audience and attract new followers.