Social Media Marketing Articles

Author: Katya Babash

10 tips on how to start a YouTube channel in 2021

Even if the topic of your video is catchy to a large number of people, but the small number of users search for it on the Internet, on Google, on YouTube, then at first, when your channel is developing, it is not worth using it to create content.

Author: Vladimir Kolesov

How to use comments to promote on Instagram in 2021

Let's see why the number of comments is vital, and it is worth paying attention to this indicator. It doesn't matter if you have an online store, a personal blog, or create expert content. No matter what, comments are crucial for algorithms because Instagram analyzes them to see audience activity and understand the quality of your content.

Guides on Instagram: creation and promotion

Today we are going to talk about an essential type of Instagram content - guides. A guide (also called tips) is a long-read format that was added to Instagram.

Author: Lilia Boyko

How to configure a YouTube video: name, cover, tags, hints, outros

The name is a part of optimizing a video. YouTube algorithms assess your video according to your description and content. They analyze everything that happens and understand whom to recommend your video and who will like it. That’s why it’s better to enter as relevant company names for search requests as possible.

Author: Pavel Lurie

5 peculiarities of running a Twitter account

If you set an account on Twitter after using other social networks, the platform’s algorithm might seem unusual to you. But you will be able to figure it out quickly if you read the tips we’ve prepared for you.

Onlypult — one control panel for social media
Author: Katya Babash

Instagram visual anti-trends in 2021: what mistakes to avoid when creating the feed

The biggest mistake is the "seamless" Instagram feed. It means that you create posts with photos that are related to each other. As a result, users can see a puzzle in your profile that, without any doubt, looks cool, but only when you upload three photos in a row. Every time you post a new one, everything shifts and looks like a mess. If users visit your page during this "messy" period, they will not understand anything.

Video Marketing: Handy Guide to One of the Growing Digital Marketing Trends in 2021

Businesses in 2021 understand that they need a video marketing strategy. Incorporating video within your marketing roadmap is not a new concept. However, the importance of digital marketing demonstrates that video is dominating almost every platform and channel for brands. Therefore, video needs to be a priority within your overall marketing plan instead of just a piece of the puzzle.

Social media infographics: 10 formats, 10 tips

Infographics are indispensable in social networks and often go viral - users repost, share with friends and save them. Such the format makes it possible to simplify the perception of information: it is easy to explain complex things.

Author: Vladimir Kolesov

How to style an Instagram account: a header that sells

The first thing you need to do when thinking about promotion on Instagram is styling your profile page wisely and correctly.

Targeted advertising on Instagram. Let's put it simple

Targeted advertising is progressively becoming one of the core business tools. Let us explain in few words what it is and what opportunities targeted advertising can give.