Social Media Marketing Articles

8 min read

TikTok vs. Instagram Reels: Who's the Winner in 2025?

When it comes to short video clips, you bet—two social media platforms stand out: TikTok and Instagram reels. TikTok is a popular platform for video engagement, where you can post short clips and see those of others as well. Meanwhile, Instagram reels are part of the vast Instagram ecosystem, where you can publish brief video content on the platform.

5 min read

Where can you get ideas for Instagram content if nothing comes to mind?

Creating content on Instagram is a challenging task. Sooner or later, every blogger or business owner suffers writer's block: 'What else is there to write about? I think I've already told everything!' If this sounds familiar to you, don't worry, it's okay. The key is knowing where to get inspiration and how to find new topics interesting for your audience.

3 min read

Top useful Instagram updates for businesses by 2025

Instagram continues to develop actively, offering businesses new tools for promotion, analytics, and audience interaction. In 2024, the platform presented a few innovative features that made marketing and sales much easier. Let's look at the most useful updates to help businesses strengthen their Instagram presence and increase conversion rates in 2025.

12 min read

How to Schedule Tweets Automatically

Every minute, X (Twitter) users publish thousands of posts. This high volume makes it challenging to maintain visibility and engagement. However, managing Twitter is an essential component of any business’s social media strategy. The platform provides a real-time opportunity to connect with your audience and attract new followers.

11 min read

Best Time to Post Shorts on Youtube

YouTube Shorts are very popular among content creators as well as ordinary viewers. Shorts are easy to make, so everyone who wants to share their ideas with the world can become a content creator.

Onlypult — one control panel for social media
8 min read

Social Media Analytics Red Flags: Key Issues You Should Never Ignore

Just like dark clouds on the horizon hint at rainy or even stormy weather, there are specific warning signs in social media analysis that imply the following for brands: “Something unpleasant has happened” or “Something terrible is going to happen.”

8 min read

Protecting Your Brand: Key Legal Guidelines for Your Instagram Business

Recognized as one of the most widely used and popular social media platforms online, Instagram has evolved considerably since it was first launched in 2010. The social platform started as a photo-sharing app and has become a powerhouse for B2B, B2C, and D2C enterprises looking to connect with visually-driven audiences.

5 min read

Leveraging User-Generated Content for Social Media Success

User-generated content (UGC) refers to any content — images, videos, reviews, or testimonials — created by consumers rather than brands. UGC plays a vital role in social media marketing, serving as a bridge that connects brands with their consumers.

4 min read

What texts on Instagram should be like in 2025: neural networks, creativity, competition

Instagram posts for businesses are, on the one hand, an opportunity to convey a unique brand message and, at the same time, to tell a story about your product or service. Let's see what texts are popular right now.

6 min read

Top 10+ WhatsApp Marketing Tools to Supercharge Your Sales by 10x

WhatsApp has almost three billion unique active users worldwide. Imagine utilizing this platform to support your sales. In the present competitive economy, the right WhatsApp marketing tools can have a significant effect.