Social Media Marketing Articles

15 min read

Hootsuite Alternatives for Social Media Management

Hootsuite is the social media scheduling platform and for a long time it has been attracting users for its decent price — functionality ratio. Anyway, the role of social networks in content promotion keeps growing and requires more and more tools.

6 min read

What type of content works best on LinkedIn?

LinkedIn is not just a social network for finding a job, but a powerful tool for personal brand development, business development, and professional growth. However, you must use the right post formats to make your content work and bring subscribers, reach, and customers.

6 min read
Author: Ali Raza

Marketing Trends 2025

Trends are changing, evolving, and coming back constantly, especially in the marketing industry. Technological advancements, shifting consumer expectations, and innovative strategies are key factors shaping the market in 2025.

10 min read

Best Time to Post Instagram Reels

This is why it’s important to post new content when most of your audience is active. Understanding how algorithms work and knowing the best time to publish Reels will give you an edge over your competitors.

8 min read

TikTok vs. Instagram Reels: Who's the Winner in 2025?

When it comes to short video clips, you bet—two social media platforms stand out: TikTok and Instagram reels. TikTok is a popular platform for video engagement, where you can post short clips and see those of others as well. Meanwhile, Instagram reels are part of the vast Instagram ecosystem, where you can publish brief video content on the platform.

Onlypult — one control panel for social media
5 min read

Where can you get ideas for Instagram content if nothing comes to mind?

Creating content on Instagram is a challenging task. Sooner or later, every blogger or business owner suffers writer's block: 'What else is there to write about? I think I've already told everything!' If this sounds familiar to you, don't worry, it's okay. The key is knowing where to get inspiration and how to find new topics interesting for your audience.

3 min read

Top useful Instagram updates for businesses by 2025

Instagram continues to develop actively, offering businesses new tools for promotion, analytics, and audience interaction. In 2024, the platform presented a few innovative features that made marketing and sales much easier. Let's look at the most useful updates to help businesses strengthen their Instagram presence and increase conversion rates in 2025.

12 min read

How to Schedule Tweets Automatically

Every minute, X (Twitter) users publish thousands of posts. This high volume makes it challenging to maintain visibility and engagement. However, managing Twitter is an essential component of any business’s social media strategy. The platform provides a real-time opportunity to connect with your audience and attract new followers.

11 min read

Best Time to Post Shorts on Youtube

YouTube Shorts are very popular among content creators as well as ordinary viewers. Shorts are easy to make, so everyone who wants to share their ideas with the world can become a content creator.

8 min read

Social Media Analytics Red Flags: Key Issues You Should Never Ignore

Just like dark clouds on the horizon hint at rainy or even stormy weather, there are specific warning signs in social media analysis that imply the following for brands: “Something unpleasant has happened” or “Something terrible is going to happen.”