Social Media Marketing Articles

5 min read

How to promote your brand on Pinterest in 2022

To make a user click on a pin, i.e., go to a website or account we need them to, it is necessary to help them. It means to let them find the pin with a search engine by making it attractive to spur them to look at the pin closer and click on it, not swipe it. Hashtags work for Pinterest — do not forget to add them to attract more interested users.

5 min read
Author: Chris Tweten

3 Cold Email Outreach Strategies That Actually Work

Cold email outreach is a marketing tool that requires strategy. If you simply write emails, send them out to all your contacts then sit back and wait for results, you’re going to end up feeling disappointed. By applying a strategy to your campaigns you’ll not only be more successful but the creation of future campaigns will be easier too.

3 min read

How to find Reels trends

Instagram stories are gradually fading into the background. Bloggers and brands actively engaged in Reels when the feature was launched are already enjoying rising statistics. But the interest in Reels is only increasing. Let's figure out how to get into trends.

4 min read

Types of mini landings: 5 options for businesses

A mini landing page is a website with a heading, titles, descriptions, payment or subscription buttons, and links to messengers. Let us tell you what mini landing page options you have and how to make such a page without the help of a web designer.

2 min read

What is social media monitoring?

Social media monitoring is an opportunity to analyze the efficiency of blogger or brand social channels, i.e., being able to create relevant content for different segments of your target audience. Thanks to the measurement of marketing activities of your direct and indirect competitors, analyzing reach and engagement, including likes, comments, reposts, and hashtags, it becomes easier to evaluate an SMM strategy.

Onlypult — one control panel for social media
3 min read

What advertising campaign to launch to promote your brand on LinkedIn

Promotion on LinkedIn is perfect for driving traffic to your website, arousing interest in products and services, lead generation for a specific event, and announcing events. Besides, direct marketing and sales are widely used.

4 min read

Giveaway affects Instagram statistics

At first sight, a giveaway looks like an innocent and quick way to grow your account. It doesn’t take much if you are not a celebrity with millions of followers and is much more impactful than any direct advertising.

3 min read

Facebook Stories: the main differences from Instagram

Content makers and marketers who work with both platforms often reuse the content. It is rather convenient: you can easily share a Story from Instagram to Facebook using the available functionality. Let’s analyze if it is a good idea to do so. Spoiler alert: the answer is no, and here is why.

2 min read

Trends on Pinterest in 2022

Welcome one of the new formats on Pinterest — pins with several slides that look like stories feed — such posts raise total views, as Pinterest promotes them actively, and carousels can help you share guides or step-by-step instructions.

2 min read
Author: Katya Babash

Instagram Anti-Trends in 2022

Frames have become an out-of-date trend. Choose your photos with the correct dimensions for Instagram. Your account is not your portfolio. If you want your followers to see the picture in its full size — show a preview on Instagram and upload all your other photos in any dimensions to your website.