Social Media Marketing Articles

Author: Alyona McGrane

The rules of posting photos and videos of other people on Instagram

In 2014 the popular YouTube blogger Zoë Sugg published a post on Instagram. In the description, she suggested that everyone should check out her new photoshoot from the British coast.

Author: Alyona McGrane

How to promote on TikTok

The social network with short videos is gaining more and more popularity. Currently, it is the fourth most popular international entertainment platform. Only Instagram, YouTube and Facebook are ahead of it. We are going to tell you why it is useful for businesses and what advertising opportunities it has.

Author: Damir Khalilov

25 best ideas for Instagram Stories

Once stories on Instagram were only an addition to the feed, but now many accounts focus only on stories. They are just as helpful for the promotion of your business on Instagram. From this article, you are going to find out what formats to use and what topics to discuss in your stories.

Author: Alyona McGrane

IGTV on Instagram: why brands need it and how to run it

IGTV or Instagram Television allows you to diversify content on your account and attract new audiences. We are going to tell you how to run an IGTV channel on Instagram and how to make it useful for your business.

Author: Alyona McGrane

8 unknown Instagram rules

Instagram users do not get acquainted with the rules of using the service very often. They seem absolutely clear without it — you cannot post content on sex and violence; pictures of flowers and cats are allowed. However, there are many tricky things about them which you should be careful with.

Onlypult — one control panel for social media
Author: Alyona McGrane

Most interesting brand Telegram channels

Telegram is an excellent platform to promote your business. The messenger helps deliver information ‘right to the user’s pocket.’ You use the smartphone to get information, so you need just to put it out and read the message. Telegram is a service that allows you to take advantage of creating the target audience and promoting the products of your brand.

Author: Alyona McGrane

How to use other people's images legally?

Most pictures and images on the internet are protected by copyright. This should be taken into consideration, when you use them, especially for commercial purposes. There are different types of licenses that give the right to use other people's images, some of them are free and some are not.

Author: Alyona McGrane

6 image creation services

Real winners prioritize the quality of content and reinforce the message with memorable visuals.

Author: Alyona McGrane

Four major Instagram metrics

It is important to determine the efficiency of the marketing channel. That is how you understand whether your Instagram is organized correctly and what adjustments should be made. We are going to review the major marketing metrics for Instagram.

Author: Alyona McGrane

Why create an Instagram business account

In 2016 Instagram released a big update — a feature of creating a business account. According to the social network data for the year of 2017, over 25 million business accounts were created. Let’s find out why it has become so popular, how to turn a private account into a business one, and what benefits you can get from it.