Social media can be very rewarding, if you use it with purpose. That is, reach out to your audience and share your brand’s message. After all, 32% of consumers use social media to look up products before buying them. And this figure is even higher in emerging markets.
However, the algorithm isn’t always friendly, which is why you need technology as an ally when building your social media business. Because, as simple as it sounds, your social media success doesn’t depend only on content. You’ll need to do a lot more to put down roots.
Wondering how you can use technology to build a successful social media business?
Stick with me to find out!
How social media businesses work
Social media businesses rely on platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter to promote their products or services. Why? It’s simple, really. These platforms attract a lot of users, meaning you have a huge audience to reach and connect with. As of February 2025, there are 171.7 million Instagram users in the United States alone. So, you do the math.
Social media businesses post content that their target audience is most likely to interact with, hoping that this content reaches as many people as possible. Because the more people view their content, the more chances they have to turn these views into sales or loyal customers.
But a successful social media business doesn’t just post content and hope for the best. It understands and listens to its audience. It pays attention to what’s working and what’s not.
At the end of the day, it’s all about learning and improving with every post.
How to use technology to build your social media business
You might think that it doesn’t get easier than posting content. However, running a social media business takes strategy and consistency. Put simply, it takes a huge amount of time.
And here’s how technology can help you manage it all more easily.
Make great content faster
You can’t be successful on social media without creating content. But in order for people to start noticing your content, you need to post a lot of it. And this is when it starts to get challenging. Successful content doesn’t just mean great images. Successful content speaks to your audience. It connects with their interest and needs, encouraging them to engage with it.
Creating such content takes a lot of time. Even more so when you’re not a professional. You need to come up with new ideas all the time and then work on turning those ideas into content.
Lucky for you, content creation tools can take a huge burden off your shoulders. Tools like Synthesia can help you turn text into AI video content in more than 140 languages, whereas tools like Canva can help you create eye-catching images and designs with no design experience.
By relying on content creation tools, you’re hitting two birds with one stone – saving time while creating more content that’s tailored to your audience’s interests more often.
Use SEO so that more people see your content
Yes, SEO is also relevant on social media. After all, there must be a way for you to stand out and get your content noticed among all those other posts people come across every day.
SEO on social media means using specific words and hashtags in your posts to help people get to your content more easily. This brings you more views, followers, and potential customers.
But once again, you don’t need to do this on your own. You can always incorporate enterprise SEO tools, like GSC and ahrefs, which can help you find the best keywords, optimize your content across different social media platforms, as well as track how well this SEO-optimized content is performing.
By doing so, you’re not left in the dark, continuously guessing which keywords will work. Instead, you’ll have better insight into which keywords your audience is actually searching for, thus helping you make better decisions and more relevant content that reaches the right people.
Or, if you want real growth without the DIY hustle, a specialized partner like Skale can build the SEO engine for you, from strategy to execution, so your content consistently reaches the right audience.
With Onlypult, save time you spend on SMM tasks — posting to all social media, analytics, multiple links, micro landing pages, web monitoring. All in one place.
Plan your posts ahead
So, now that we’ve established how you can create more relevant content in much less time, the next step is to stay consistent. And trust me, staying consistent is a lot harder than it seems. If you keep posting content for months and notice no increase in views, followers, or sales, you can easily quit. But what if there were a tool that could help you stay on track?
That said, tools like Onlypult can help you to:
- Plan your posts days or weeks ahead: When you decide on the what and when in advance, you’ll feel a lot less stressed about making the daily posting decisions.
- Set specific dates for posts to publish automatically: A wise man once said that timing is everything. This is also true for social media. By setting the exact date and time for your posts to be published, you can reach out to your audience when they’re most active. If you wait till you have the time to post manually, you might miss your chance.
- Keep a steady flow of content: It’s extremely easy to lose your streak when posting on social media. Life could get in your way, or you could simply run out of ideas. But when your posts are set to schedule automatically, you can keep your audience engaged.
Scheduling your social media posts ahead is a good thing because it helps you stay organized and consistent. Why is this important? Because organization and consistency help you build trust with your audience and always deliver valuable content instead of last-minute, rushed posts.
Find out what delivers the best results
Yes, most of your journey when building a social media business is going to revolve around content. The thing is, not everything revolves around creating and posting it. You need to continuously work on your strategy to make sure your social media marketing efforts pay off one day. So, how can you do this? Through finding out what works and what doesn’t.
That is, through regularly analyzing how well your content is performing – which posts get the most likes, comments, or shares. The best thing about all this? You don’t have to do it manually.
There are many tools, such as Google Analytics, that can automatically track your social media performance and present their findings in clear reports. But there’s more to it. Analytics tools don’t just show you numbers, but also help you understand WHO is engaging with your content, WHEN your followers are most active, as well as WHICH formats get the most engagement.
By relying on these insights, you’ll have no doubt about what type of content to create, meaning you won’t be wasting resources on content that won’t bring you engagement or results.
Reply to customers quickly
One thing that customers appreciate about a social media business is a quick response. No one likes to wait for days to get information about how much a product or service costs.
But no person can be available 24/7, so what’s left to do?
The answer would be chatbots. With a chatbot by your side, you can rest assured that all of your customers’ messages will be timely taken care of. Chatbots can deal with the most common questions, such as providing pricing details and product information. They can even guide customers on how they can schedule an appointment or how they can place an order.
Being able to respond to your customers quickly keeps them happy, meaning you’re more likely to earn their trust. And haven’t you heard? Word around social media spreads quickly.
Take control of your social media success
Sure, you might just get lucky and attract a huge number of followers in no time. But social media success doesn’t tend to come that easily, especially with the fierce competition nowadays.
So, get ready to plan, create, and analyze with technology by your side. Attract customers by using tools that can help you create valuable content that’s both eye-catching and SEO-optimized. Get them to stay by using tools that can help you stay consistent with your postings. And earn their trust by responding to their requirements as quickly as possible.
You’re the only one who can take control of your social media business success, whereas technology is the perfect partner to help you do this smarter and faster.
