Social Media Marketing Articles

8 min read
Author: Vladimir Kolesov

How to promote on Instagram. Promotion mistakes and how to fix them

Let's analyze 10 mistakes using the example of 10 real people.

3 min read
Author: Vladimir Kolesov

How to run social media effortlessly: content planning for the lazy

When it comes to the reach, engagement, and conversion rate, it all depends on content. If your content is not catchy — you will have low reach and engagement. The reach won’t be growing even if the number of followers is growing, people will stop seeing you in their feed, and algorithms will never show your account on the recommendation page.

4 min read
Author: Lilia Boyko

Top Content on Instagram in 2022: six main trends

Instagram introduces Instagram-video, a new format of video content besides Reels.

9 min read

How bloggers and brands should run social media in times of crisis

During crises and times of instability, it is better to switch from traditional tools that you use for social media and to start building a tight community around your brand.

9 min read
Author: Victoria Greywing

Social Media Marketing: Guide to Social Media Content Creation [2022]

This guide helps you understand the benefits of social media marketing and give you social media marketing ideas. You can use these tips to create your own content strategy that gets results.

Onlypult — one control panel for social media
6 min read
Author: Vladimir Kolesov

Best apps and SMM services for a digital marketer

The most convenient way to see how your targeting performs is to go to Facebook Ads. It is more convenient than on Instagram as there is no division between organic and paid reach.

5 min read
Author: Lilia Boyko

Tips for the Instagram profile heading: username, avatar, bio

A story telling heading is not used widely. It differs from the selling one. That heading is not about sales but rather about catching your eye. The description is full of humor and specific sayings — it’s creative and stands out from the competitors’ profiles.

11 min read

Instagram Reels vs. TikTok: what to choose and how to promote

Instagram felt no excitement over Reels: the similarity with TikTok format, the lack of transparency in the promotion algorithms, low growth rates of IGTV videos leaded to skepticism. After a while, the difference between the platforms became obvious, despite the similar functionality.

4 min read
Author: Toni Morgan

SEO From Scratch – How to Drive Traffic to Your Website

Along with having a great Social Media Monitoring Tool, it is also vital to rank high on search engines.

4 min read
Author: Vladimir Kolesov

How to sell any products on Instagram

The first question you need to answer is who you will sell it to? It is vital to understand your target audience and know the facts about it that are not limited to their age, gender, and location. It is helpful to know who they are, what they want, what they fear, and what their dreams, wishes, worries, and objections are, and to build a detailed persona of your target audience.