Nearly 5 billion people use social media across the globe—that’s a huge audience that businesses must notice. If you want to scale your reach and grow exponentially, you cannot ignore the power that social media holds to help you.
Social media is a game-changer for many companies, so if you’re not using it effectively, you are missing out on significant opportunities for your business. To get the most out of it, there are two key elements you must leverage: social media management tools and social media advertising platforms.
Understanding the Basics
Social media management tools can help you manage your social media accounts efficiently. You can schedule posts, track analytics, and monitor what people say about your brand across different social media accounts in just one platform. Hootsuite, Sendible, Onlypult, and Buffer are excellent examples.
Then, we have social media advertising platforms. They allow brands to create and manage ads on social media. So, you can release targeted content based on your specific audience, track the performance of your ads, and optimize your marketing campaigns. Each social media platform, like Facebook and Instagram, has its own advertising tools.
When you combine management tools with advertising platforms, you can supercharge your social media strategy and scale your reach.
Choosing the Right Social Media Management Tools
To leverage social media for wider reach and exponential growth, you must choose the right tools. Make sure that your social media management tools have the following key features:
- Scheduling and Publishing — you must be able to plan and schedule your social media posts. This way, you can work on multiple content in bulk but spread their publication time evenly and strategically.
- Analytics and Reporting – your tools must be able to provide you with insights into the performance of your social media posts and ads.
- Social Listening – you should be able to monitor mentions of your brand and even engage with your audience directly through the platform.
Let’s take Onlypult as an example. It’s one of the top social media management tools. It has easy-to-navigate scheduling, detailed analytics, and efficient social listening features.
You can publish your content on multiple platforms like Instagram, Facebook, Twitter, and LinkedIn using just one platform. This saves time and helps you maintain uniformity across your social media presence.
“It provides comprehensive analytics covering your post performance metrics, audience demographics, engagement rates, and growth of followers,” shared Logan Mallory, Vice President of Marketing at Motivosity.
“Also, it helps you stay on top of conversations by tracking mentions of your brand across different social media sites. You can also follow specific keywords relevant to your business and industry.”
Measuring Success and ROI
You need to know if your social media strategy is paying off. So, you must set key metrics to track, choose tools for measuring success, and interpret data.
Key Metrics To Track
With the help of a few key metrics, you’ll understand whether you need to continue your efforts or which ones you have to change.
- Engagement Rates – Is your target audience interacting with your posts? This reveals how effectively your content resonates with your audience and indicates their level of interest and interaction.
- Click-Through Rates (CTR) – Are the readers clicking your ads or links? This measures the success of your links or ads in generating traffic, showing how compelling your calls to action are.
- Conversion Rates – How many of your audience took a desired action, like making a purchase or signing up? This directly reflects the impact of your social media efforts on achieving your business objectives.
Tools for Measurement
There’s a range of helpful tools you can use to measure your social media strategy success and ROI. Some of them are free and already integrated into social media platforms, such as Facebook Insights and Twitter Analytics.
One excellent example is Google Analytics. It’s a comprehensive tool that can help you analyze traffic, user behavior, and audience insights. You can also track conversion and campaigns.
Use tools to track how much traffic your social media channels are driving to your website. It will allow you to see which platforms are most effective in attracting visitors.
With measurement tools, you can gain insights into what users do once they arrive at your site. Leverage them to know how long they stay, what pages they visit, and where they drop off. It will give you an idea about the quality of traffic you’re able to attract from your social media.
Additionally, you should use tools to track conversions based on specific goals you set. For example, you may want to know only about form submissions or product purchases coming from your social media posts or ads.
Data Interpretation
You’ve got your metrics and your tools for measurement. Now, you need to make sense of the data you get from them. In this case, data interpretation is a crucial step in leveraging social media analytics so that you can make informed decisions.
“You must analyze the data you collected to understand what’s working and what’s not,” explained Axel Lavergne, Founder at ReviewFlowz.
“For instance, when you see that a particular post has high engagement (likes, comments, shares), it indicates that your audience finds this content valuable and interesting. This insight allows you to create similar content and optimize your posting times.”
If an ad campaign isn’t performing well, indicated by low click-through rates (CTR) or conversion rates, you need to reassess and tweak your approach. You may realize that you need to change your creative elements (e.g., images, videos, and texts). You may also have to refine your audience targeting criteria, or maybe you need to reallocate your budget from underperforming ads to those that show better results.
Data interpretation is also essential for understanding audience preferences and monitoring trends and sentiment. With such information, you can quickly respond to and resolve issues that your audience raises, improving your brand’s reputation.
Challenges and Solutions
Managing social media posts and ads may sound simple, but it’s not always easy. Here are some common challenges and how to tackle them:
1. Staying Up-to-Date
Social media trends change quickly, so you must keep learning. You can read blogs regularly from industry leaders like Social Media Examiner, HubSpot, and Hootsuite. You can also attend webinars to learn from experts. Platforms like Eventbrite and LinkedIn often host webinars on social media strategies and updates.
You can also join forums and social media communities like Reddit and industry-specific groups on LinkedIn and Facebook. They’re great for networking, sharing experiences, and discussing new trends with peers.
2. Managing Multiple Platforms
Handling multiple social media accounts can be overwhelming, so you must use centralized management tools to handle all your accounts in one place. It will eliminate the need to switch from one social media channel to another every time you have a new post or need to check how your posts and ads are doing.
You can manage all your social media accounts from one dashboard and access aggregated data for a comprehensive view of your performance.
3. Focusing on Engagement
Social media management can be tedious, so you might be spending a lot of time on your content. But remember, don’t just post content; you must also interact with your audience.
“You must take the time to reply to comments on your posts. You should also engage your audience by asking questions in your posts and creating content that invites your audience to share their thoughts,” Pierce Hogan, Owner of Varied Lands.
Use social listening tools to keep track of mentions and conversations about your brand. Respond promptly to both positive and negative feedback to show that you care about your audience’s opinions.
Conclusion
Using social media management tools and advertising platforms is crucial for scaling your reach and ensuring business success. You must choose the right tools, track key metrics, and address challenges effectively so you can achieve exponential growth. So, start leveraging these tools today and watch your business reach new heights. Remember, with strategic efforts, the potential for growth is limitless!
With Onlypult, save time you spend on SMM tasks — posting to all social media, analytics, multiple links, micro landing pages, web monitoring. All in one place.
