LinkedIn Banner Size: Explaining All Photo Sizes for LinkedIn

6 min read
1 June 2021

LinkedIn allows you to find and make business contacts: employers can discover job candidates, and job seekers can find their dream job. Even though LinkedIn is geared towards professionals, it is still a social network – and any social network user pays attention to profile pictures, page cover photos, and advertising banners.

It is essential to consider social media pictures’ guidelines and LinkedIn image post sizes; images smaller than the recommended size are stretched and become fuzzy. Photos larger in size can be compressed by software and look worse than the original. If a picture has a different aspect ratio than the recommended one, it may be cropped in an unfortunate place.

In this material, we will talk about LinkedIn’s image dimensions and sizes. We’ll show you how to choose the right images for different purposes.

LinkedIn Company Cover Photo

Unlike personal photos and pages, LinkedIn business profiles are governed by slightly different rules. Here, it is better to be strict and neat rather than too friendly or cartoon-ish. You need the LinkedIn cover image size and meaning to represent your company at its best. Try using a logo or company name - or use a picture of your employees, but avoid stock photos.

For background photos, it is usually better to choose something discreet. Pick a photo that will not distract from your profile content and will not crop inconsistently on different screens. The LinkedIn cover photo size for business pages also differs: the recommended size for a cover background photo is 1400 x 425 pixels.

Linkedin Life Tab

Below the Overview tab on the LinkedIn Business page is LinkedIn’s Life tab. Here, you will find aspects of the company’s culture for a specific target audience. The LinkedIn Life tab requires a separate cover photo with its own image size dimensions. It must be 360 by 120 pixels in size. Pay close attention to this size - it must be accurate, or your photo will not display well on different sized screens.

Below are the most common photo proportions:

  • Instagram made 1:1 popular, initially applying it to every photo, but the platform has been modified to fit different image formats. 1:1 is a relatively standard format.
  • 4:3 is the medium format, Micro Four Thirds. Most smartphones and some point-and-shoot cameras have 4:3 sensors.
  • 16:9 is the most common format for wide-angle screens and is the best at conveying image quality.

Linkedin Ad Sizes

If your business deals with the B2B sector, you have probably already considered using LinkedIn advertising. After all, LinkedIn is where most professionals spend their time. So if you’re in the B2B sector, the likelihood of finding your clients on LinkedIn is high.

Within LinkedIn, there are several types of ads - and, accordingly, several image formats for them. For single-image ads, LinkedIn recommends a size of 1200 x 627 pixels. If you want to put images on a carousel ad, use 1080 x 1080 pixels or a 1:1 aspect ratio. And the best size for LinkedIn Sponsored InMail would be 300 x 250 pixels.

Linkedin Profile Photo Size

LinkedIn allows you to add a photo to your profile so other members can recognize you or your company. A LinkedIn photo profile gathers ten times more views than profiles without one, so it is worth taking care to use the right avatar for your page. Don’t use the following as your profile picture:

  • Overly elaborated emblems;
  • Landscapes;
  • Animals;
  • Words or expressions.
  • All photos must comply with the LinkedIn User Agreement. If you break the terms and LinkedIn removes your photo, you will be able to upload another photo. However, if this occurs three times, you will no longer be able to upload photos to your profile. LinkedIn recommends the profile photo image size to be 400 by 400 pixels.

    LinkedIn Background Photo Size

    Once you have added your profile photo, it is time to take care of your LinkedIn cover or background photo. Don’t forget that LinkedIn is first and foremost a social network for work and communication with colleagues. So pictures of puppies, flowers, or cartoon collages would be a bad idea for a cover photo. You can choose an image that has personal meaning or one that relates to your field of work. Don’t forget about the appropriate size for a LinkedIn cover photo: it’s 1584 by 396 pixels for personal profiles.

    Linkedin Story Sizes

    LinkedIn Stories is one of the newest features of the platform. According to the social network, the new tool also offers job seekers and experts the ability to post temporary content and is designed primarily to share “easy conversations related to your work and life” that don’t need to be saved for the future.

    You can only post stories from the platform’s mobile app - keep this in mind when creating images. It would be best if you made the picture so that it is immediately eye-catching but concise at the same time. It’s helpful for those posting LinkedIn images in Stories to plan and design them before the actual posting. Recommended photo and video specifications for uploading Stories in LinkedIn size are listed below.

    Video Specifications: Resolution:

  • 1080 (w) x 1920 (h) pixels
  • Frame: 30 frames per second, square pixels
  • Supported file types: H264, MP4 
  • Aspect Ratio: 9:16 
  • Image characteristics:

  • Resolution: 1080 (w) x 1920 (h) pixels
  • Supported File Types: PNG, JPG
  • Aspect Ratio: 9:16 
  • Shared Image or Link

    It often happens that a third-party resource publishes news about your company, or discovery or innovation happens in your business, and you want to share it with your subscribers. If you want to share a post or a link to a third-party resource, you will need an image for that, too. For a shared photo or link, the recommended size is 1200 by 627 pixels.

    If you require assistance with the professional and eye-catching LinkedIn profile optimization, OctopusCRM team will craft all the content and images for you. This will increase profile views, boost your conversion rate and improve your reputation and social presence on LinkedIn.


    So, we’ve looked at all the possible image sizes in LinkedIn. Let us go over all the recommended sizes for each format again briefly and solidify everything you have read. You can use this list as a memo in your future work with the social network.

    Company pages:

  • LinkedIn company logo size: 300 x 300 
  • LinkedIn cover photo size: 1128 x 191 
  • LinkedIn Dynamic Ads size: 100 x 100 
  • LinkedIn Sponsored Content image size: 1200 x 627 
  • LinkedIn Life tab main image size: 1128 x 376 
  • LinkedIn Business Banner image: 646 x 220 
  • LinkedIn image sizes for blog post link images: 1200 x 627 
  • LinkedIn Stories image size: 1080 x 1920 
  • Personal pages:

  • LinkedIn profile picture size: 400 x 400 
  • LinkedIn background photo size: 1584 x 396 
  • LinkedIn post image size: 1200 x 1200 or 1080 x 1350 
  • LinkedIn link post size: 1200 x 627 
  • LinkedIn Banner Size FAQ

    According to LinkedIn itself, this social network’s ideal image size is 552 pixels wide by 368 pixels high (or a 3:2 aspect ratio). If you choose to use an image with a different aspect ratio, it can be cropped on the sides or the bottom.

    Again, LinkedIn itself recommends using an aspect ratio of 1.91:1 or 1200 by 628 pixels. This format would work well in any LinkedIn post on a personal or business page.

    Unfortunately, no. As of January 2021, LinkedIn stated that only PNG and JPEG formats are accepted for banners. But you can try linking to a GIF picture from a third-party resource.

    Yes, you can, but it’s not that simple - GIFs on this social network are only supported in two specific ways: uploading as a header image or linking to a GIF. In the first case, the GIF will be displayed as an animated image. It will be animated wherever your article is mentioned. In the second case, the external GIF will be animated inside the article but will remain static on other pages.

    Yes, you can! The ideal size for a LinkedIn square image would be 1200 x 1200 pixels. This size is equally suitable for both business pages and LinkedIn personal profiles.