Hootsuite Alternatives for Social Media Management

Hootsuite is the social media scheduling platform and for a long time it has been attracting users for its decent price — functionality ratio. Anyway, the role of social networks in content promotion keeps growing and requires more and more tools. Not every company wants to spend money to continue working with this application.

The good news is that there are many other great tools for social media management. And many of them even surpass Hootsuite.

In this article we collected the best reasonable alternatives to Hootsuite for everyone who is working on content creating — bloggers, medium and small-sized business as well as for big companies.

They all provide similar features to manage all your social networks but at a more reasonable price. This goes to those tariff plans which are suitable for team work.

Read the article and choose the tool for social media management which fully meets all your marketing needs.

Top Hootsuite Alternatives

Here we present you an overview of the most recommended alternatives to Hootsuite. We compared their key advantages and plans prices.

Onlypult.com

Onlypult is a media platform for bloggers, digital agencies and businesses for the quick SMM work — posts scheduling, analytics, mini websites. All social networks in one browser tab.

It is useful for everyone who works on social media content and convenient for both bloggers and SMM departments.

• Convenient scheduling interface. In Onlypult you can add any content with just a few clicks. we need to do is just to select the format and fill out the form. It is also possible to tag other accounts and add geotags.
• Detailed information on specific posts. There is an opportunity to set up the dashboard with all the information about your audience and other important settings. For example, in the post Analytics section you can find the top publications by the number of comments, likes, views, and saves.
• 24/7 Support. Your problem will be solved within 30 minutes or 24 hours depending on the situation. Friendly communication without any strict official style — you can write in any style convenient for you.
• Hashtags and third-party Instagram accounts content tracking. The feature helps to quickly analyze saved accounts — track new posts and quickly respond to new rivals posts. In order to save necessary profiles you need to go to the Search section and enter account nicknames or hashtags.
• Landing page. Website builder with pre-designed blocks will help you to create landing in no time — add buttons, upload photo content, make links to your social media and messengers, create unique design.
• Detailed Audience Profile: This includes not just follower statistics, but also more detailed information: follower growth and defection, top 10 countries, top 10 cities, age range, and activity hours for each day.
• Content Analytics: The Optimization tab displays data on the best time to post depending on various circumstances: engagement, frequency by days of the week, hours, and type of posts — photos, videos, galleries, reels.

Onlypult vs Hootsuite

According to analysis from review sites, Onlypult better meets business needs than Hootsuite.

For example, when comparing the quality of current product support, reviewers consider Onlypult a more preferable option. This also applies to the functionality and cost of the plans.

Notable advantages include:

• Onlypult works well with visual social networks like Instagram and Pinterest. Its posting and analytics features are primarily focused on photo and video content. If your strategy involves active use of visual content, Onlypult may be a more suitable choice.
• Built-in Image Library: You can access the image library via an icon at the bottom of the Description panel available when uploading a post. You can find an illustration for your publication using keywords. Users of the service can use stock images for free.
• Onlypult Mini-Landing Page Builder: Helps create a page without a developer. With mini-landing pages, bloggers and businesses can test hypotheses and quickly analyze the results of advertising campaigns.
• Dashboard Widgets: Various widgets can be added to the dashboard. Once added, their size and order can be changed, making the tab convenient for tracking important metrics for specific projects.

Planable

Planable is a tool for teamwork on Social media. It helps to optimize the whole process of working on your content such as creating, apptoving content with your colleagues and stakeholders, scheduling and analyzing posts effectiveness.

The teams joined Planable mark the tool’s interface. It is a platform which allows you to see the whole picture.

Client’s approval usually takes a third of your work time. That’s why a chance of simplifying your working process and communication is an important advantage of the platform.

• Get an approve with a few clicks. Platform users can share feedback via comments and content reply section. You can edit your post right on Planable without re-uploading it from text documents and making edits.
• Convenient schedule system. There are 4 different views to see your content in — Feed view, Calendar view, Grid view and List view. Each of them is meant for a specific scenario in order to think everything out in detail. For example, the Grid view allows you to preview and design the perfect layout for Instagram feed.
• Content sync across major platforms. If a brand posts the same content on different social media, the SMM department can group posts and if necessary set each of the channels separately.
• Image editing tool. There is no need to use other programs in order to work with photo content.
• Easy-to-get analytiсs. Helps to track the effectiveness of published content and make reports.

Buffer

Buffer which initially was schedule planning tool for Twitter undergone a lot of changes with time and became one of the most popular schedule planning tools we know now.

The service is sutable not only for big teams, but also for those who work alone. With Buffer it is easier to automize all the necessary working processes thanks to collaborations and wide range of features.

Moreover, the interface is very convenient for the teamwork. For example, post drafts requiring approval will appear in the Approve section where account owners and users with full access can review them and make adjustments.

• Flexible publication schedule. The planner allows you to create different content for each social media keeping the ideas in drafts for you to return to them later.
• Buffer AI Assistant. Do you want to take your contents to the next level? With just one click Buffer AI Assistant can generate new ideas, rewrite texts in any style and even translate your content.
• There are many profitable integrations. The service has more than 200 partners — from Canva, Slack and MailChimp to HubSpot and Discord. Moreover there is a possibility to publish your content on Twitter, Facebook, Instagram, LinkedIn and Pinterest.
• Predictability of content virality. Buffer will give you tips when and what to post to make your content stand out as well as suggest hashtags to help you grow. It helps with resizing. For example, adapting content from LinkedIn to Twitter.
• Easy start. Free plan with one social account for the network, up to 10 scheduled posts.

Agorapulse

Agorapulse is a platform for social media management. The integrations with Facebook, YouTube, TikTok, Pinterest, X, Instagram, LinkedIn and many other popular social networks are availiable.

It differs from other similar platforms in one centralized mailbox — Inbox Assistant, which allows you to organize your team’s work — easily find emails and sort them by utilizing the various filtering options.

Users also mark easy-to-get interface, which is time saving for teams to create content. Moreover, it ramps up the general work productivity with social media.

Hashtags and keywords monitoring. Hashtags allows you to track which of the topics are the most popular right now and which of them are the most effective to attract audience. And thanks to that you can optimize your marketing strategy and understand which hashtags will give you the best audience engagement and conversions. Comments moderation. You can see comments under published ad campaigns on Facebook and Instagram in chronological order. The service allows you to hide and delete them if necessary. Measurable business results. Using UTM’s in your posts’ URL you can measure which continent and discussions stimulate sales and reach the target audience. Statistics tracking. The service allows you to see the teamwork effectiveness and change the content strategy, if something goes not according to plan based on user behavior data. Beautiful report. Create custom reports across specific social media profiles based on your chosen metrics and date ranges. This allows you to compare different periods of work time on social media. You can also include your Facebook rivals data into your presentation.

Sendible

Sendible is a all-in-one platform for social media management which helps agencies and brands create catchy posts and approve promotional content quickly.

Integrations with Instagram, Facebook, TikTok, LinkedIn, Google Business Profile, YouTube, WordPress and X are supported.

Sendible provides a wide range of monitoring possibilities such as attracting new clients and reaching goals on social media as well as tracking which social media bring the main traffic to the website.

The quick reporting system allows you to within a short time get an insight into whether your strategy works and change it if necessary.

• Convenient scheduler. Mass data import helps to quickly upload and schedule posts for social media. You can also add profile tags, location and hashtags.
• Content Suggestions. In Sendible there is a Holiday Calendar, Google Alerts, and automatic RSS feeds which simplifies your content workflow greatly.
• Built-in image editor. It suits for beginners as well as for professionals. You can add images from GIPHY, Pexels or Canva and optimise them to suit each social media platform’s ratio requirements.
• All comments and messages in one place. Consolidate all communications in one service and gather customer inquiries so you can respond to them.
• Convenient collaboration with clients. It is possible to set up dashboards for each company to get approvals faster and demonstrate results with reports.

Statusbrew

Statusbrew is an app similar to Hootsuite and other classic schedulers. The platform is aimed at helping teams spend as little time as possible on social media.

Teams working via Statusbrew also appreciate its ease of use, automation, and quality of support as well as some other details — for example, the integration with the corporate messenger Slack.

• Engage Inbox. A unified inbox for incoming messages reduces the response time of the team to any request or comment and also redirects the task to the appropriate department within the company.
• Convenience. A dashboard with statistics allows you to track events on social networks in real-time, which immediately makes a favorite among marketers. There is also an automatic moderation of negative comments, trolls, and bots across all social networks.
• A large number of integrations. These include social networks — Instagram, Facebook, LinkedIn, etc., and reputation and review management applications — Trustpilot Reviews, Google Business (Q&A), and many more.
• Social media analytics. You can choose from ready-made templates or create your own with individual settings and receive data about social media and competitors to get an objective picture of what is happening.
• Over 230 metrics available. If desired, you can get information on every like, comment, click, message, and more.

Sprout Social

Sprout Social is a popular social media management platform offering a range of tools for scheduling, analysis, and audience engagement.

It is known for its intuitive interface, which makes navigation easy. Sprout Social stands out with its analytics and management capabilities comparable to Hootsuite.

This award-winning software supports all major social networks and digital platforms. All plans except the basic one allow for unlimited social profiles.

• Analytics and Reports: The platform provides detailed analytical reports that help users track the performance of their campaigns and make informed decisions. There are also competitor reports on Instagram, Facebook, and X (Twitter). Moreover, it demonstrates the ROI of social media investments — all analytics at your fingertips.
• Multifunctionality: Sprout Social supports multiple social networks (Facebook, Twitter, Instagram, etc.), simplifying the management of all accounts from one place.
• Collaboration Tools: Team collaboration features make it easy to delegate tasks and track their completion, which is especially useful for teams.
• AI Assist: Helps anyone working on texts to overcome writer’s block, get inspired by new ideas, and improve content with AI-based suggestions.
• Integration with Business Analytics Tools: Integrates with Tableau for interactive data visualization and business analytics, and with Salesforce Marketing Cloud Intelligence for advanced marketing analytics.

ContentStudio

ContentStudio is a popular platform for content and social media management, helping to simplify the system for planning, creating, and analyzing content. Calendar settings and ease of use make the service another alternative to Hootsuite.

The service supports various social networks and blogs, allowing you to manage all channels simultaneously: Facebook, Twitter, LinkedIn, Instagram, Pinterest, and even WordPress.

Ideal for teams working with influencers: the service makes it easier to track trending posts and find new influencers with similar audiences.

• Data Visualization: Analytics tools help track the effectiveness of posts and campaigns, providing detailed reports and visualizations — all automated without additional costs for file formatting and presentations.
• Team Collaboration Tools: The platform supports and enhances this functionality, allowing task delegation and monitoring. Team members can also tag incoming messages and add personal notes.
• Content Creation with AI: According to the company, creating content with the service can be 10 times faster thanks to artificial intelligence, simplifying the process of filling social networks with relevant and engaging information.
• Content Approval: Team members and clients no longer need to send content back and forth for approval — instant feedback within the service.
• Time Savings: Use saved responses to send the needed message with one click.

eClincher

eClincher is a social media management platform designed for content planning, publishing, and analysis.

It offers users comprehensive management and analytics tools, helping streamline workflows to optimize and improve social media strategies.

eClincher also offers personalized solutions for marketing agencies, allowing custom dashboards with statistics for each client, focusing on the most important metrics.

• Wide Integration Capabilities: Supports numerous social networks and platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Google My Business, allowing all accounts to be managed from one place.
• Image Editing Integration: Built-in image editing tools and integration with Canva make creating visual content easier.
• Task Management and Team Collaboration: Features for teamwork make it convenient for teams, allowing task delegation and tracking.
• Social Media Monitoring: Provides detailed reports and analytics, allowing users to track campaign effectiveness and adapt strategies.
• 24/7 Real-Time Support: The service’s staff is ready to help with any issues around the clock.
• Hashtag Management and Trend Tracking: Provides insights into current social media trends to increase reach and engagement of published materials.

Other Notable Alternatives to Hootsuite

Among other potential alternatives to Hootsuite are several services that offer a combination of essential features for social media content planning and analytics. Let’s consider each in detail:

• Later: Helps plan and automate posts on major platforms like Instagram, Facebook, Twitter, and others, manage content strategy, turn followers into customers, and analyze results.
• CoSchedule: An integrated marketing strategy management service offering a calendar, scheduled social media posting, and tools for in-depth content work, like the Headline Analyzer.
• SocialFlow: A social media management platform that enhances content strategy effectiveness by using algorithms and analytics to determine the optimal times for posting, maximizing reach and engagement.
• NapoleonCat: Allows scheduling posts on various platforms — Instagram, Facebook, Twitter, LinkedIn, and YouTube. The service helps track the success of content strategy by managing multiple accounts and analyzing the effectiveness of each publication.
• Tailwind: Analytics capabilities for content optimization and audience engagement make social media management easier, helping develop successful strategies for business and personal accounts.
• MavSocial: Enables planning and automating posts on most platforms including Facebook, Twitter, LinkedIn, and Instagram. It helps track social media trends to identify and draw attention to specific topics.

How to Choose the Best Hootsuite Alternative

Key criteria to consider when choosing a Hootsuite alternative:

• Budget and pricing plans
• Necessary features for managing the company’s social media
• Analytical capabilities
• Availability of services that simplify content work (particularly AI)
• Quality of customer support

5 Tips to Help Choose the Right Platform:

1. Schedule a Product Demo: Most platforms offer demos. Take advantage of this! Test all the necessary functionalities, software, and ask questions. This helps ensure the service meets expectations.
2. Check Available Integrations: Ensure the chosen service integrates with the social media platforms where the company is present. Check if it can integrate with other business tools used in your project.
3. Contact Support: Quality support can significantly enhance the experience of using the service.
4. Read User Reviews: Look at ratings and reviews from other companies to understand their user experience.
5. Compare Prices and Plans: This helps find the optimal balance of price and functionality.

To find the right Hootsuite alternative, try trial versions of these platforms. Although this process may take some time, it helps determine which tool offers the best support and features for your business needs.

Conclusion

The choice of a Hootsuite alternative depends on specific needs and priority features for companies: some may prioritize collaboration tools and affordable pricing, while others may look for detailed reporting capabilities.

Among the best for their balance of affordable prices and extensive functionality are Onlypult, Planable, Buffer, and Statusbrew.