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Alex Yarov
Author
Alex Yarov, a storyteller at heart, was born in Ukraine. He is known for his clear and insightful writing, which guides readers through the complexities of the digital world. Alex offers readers a deep dive into the latest trends and strategies shaping the digital landscape. With five years of writing experience, Alex continues exploring how innovation is transforming how we connect and do business.
TikTok vs. Instagram Reels: Who's the Winner in 2025?
When it comes to short video clips, you bet—two social media platforms stand out: TikTok and Instagram reels. TikTok is a popular platform for video engagement, where you can post short clips and see those of others as well. Meanwhile, Instagram reels are part of the vast Instagram ecosystem, where you can publish brief video content on the platform.

Social Media Analytics Red Flags: Key Issues You Should Never Ignore
Just like dark clouds on the horizon hint at rainy or even stormy weather, there are specific warning signs in social media analysis that imply the following for brands: “Something unpleasant has happened” or “Something terrible is going to happen.”

The Generational Gap in Business Emails: What Every Professional Needs to Know
The reason is simple yet critical to understand. It’s an enormous divide between two generations (in our case, these were a “Zoomer,” aka Gen Z client, and a “Baby Boomer” in colloquial terms), having particular “tastes” in email communication with companies.
