Instagram continues to develop actively, offering businesses new tools for promotion, analytics, and audience interaction. In 2024, the platform presented a few innovative features that made marketing and sales much easier. Let’s look at the most useful updates to help businesses strengthen their Instagram presence and increase conversion rates in 2025.
1. Increasing the limit of media files in the carousel
Earlier, users could add up to 10 photos or videos to a single carousel post. This limit has now been increased to 20 media files, allowing brands to showcase their products or services in more detail.
Benefits for business:
- Detailed product presentation: The ability to present the product from different angles or stages of production.
- Expanded storytelling: Creating deeper stories about a brand or product.
- Increase engagement: Having more content in one post can keep your audience’s attention longer.
2. Public comments on Stories
Users can now leave public comments on Stories visible to all viewers. This feature makes the interaction much more interactive and transparent.
Benefits for business:
- Increased feedback: Get real-time feedback and opinions from your audience.
- Building trust: Public comments can provide social proof for the quality of a product or service.
- Increase engagement: Encourage the audience to engage and discuss actively.
3. Digital business cards
Instagram has introduced a digital business card feature that allows users to easily share their profile through a QR code or a special card with information.
Benefits for business:
- Simplify online interaction: Quickly and easily share contact information for events or meetings.
- Branding Enhancement: Customizing the business card to match the company’s corporate identity.
- Increased reach: The ease of spreading profile information helps engage new audiences.
4. Adding text and stickers to photos
Now users can add text and stickers directly to photos when making posts without third-party applications.
Benefits for business:
- Enhancing visual communications: Adding calls to action or important information directly to images.
- Timesaving: Simplify the content creation process without additional tools.
- Improving the engagement of posts: Using stickers and text to capture your audience’s attention.
5. New fonts and animations for Reels and Stories
Instagram has expanded the font set and added new animations and effects for text in Reels and Stories to create more dynamic and engaging content.
Benefits for business:
- Branding Enhancement: Using unique fonts and animations to match the corporate identity.
- Increase engagement: More engaging content captures and holds the audience’s attention.
- Diversity of content: The ability to experiment with different styles and formats.
6. Resetting recommendations
A complete reset of the recommendation feed has been launched in test mode, allowing users to clear their preferences and re-configure the algorithms.
Benefits for business:
- Audience actualization: An opportunity to grab the attention of users looking for new content.
- Improved targeting: Appearing in recommendations for users with updated interests.
- Increased visibility: The chance of being seen by a new audience after resetting their preferences.
These updates provide businesses with new tools to effectively engage with audiences, increase engagement, and improve presenting products or services on the Instagram platform.
