In a world of fast-moving social platforms, Pinterest remains a rare constant — a place where users come to plan, dream, and take action. And with more than 480 million monthly active users worldwide, Pinterest is no longer just a mood board: it’s a powerful search engine for visual discovery and brand engagement.
Each year, Pinterest publishes its trend forecast, Pinterest Predicts, based on what users are already searching for — not what brands are promoting. And remarkably, 8 out of 10 of their predicted trends have historically come true.
So, what does 2025 have in store?
Let’s break down the most important Pinterest trends this year, and more importantly — how creators, brands, and marketers can use them right now to grow smarter.
Why Pinterest Trends Matter for Your Brand
Unlike other platforms that prioritize recency or virality, Pinterest is future-focused. Users often search with intention — they’re planning a wedding, redecorating their home, organizing their finances, or preparing for a lifestyle change.
This means that aligning your content with rising trends can have long-term SEO value and drive sustained traffic to your content, products, or services.
In other words: Pinterest rewards the early movers.
Pinterest Trends to Watch in 2025
Based on Pinterest Predicts 2025 and early platform data, here are five major trend themes gaining momentum this year — and how to make them work for you.
Eclectic Grandparents (a.k.a. “Grandpa Chic”)
Pinterest users are romanticizing old-school style: tweed jackets, vintage armchairs, handmade quilts, and classical music collections are all trending. It’s not about nostalgia — it’s about reimagining heritage aesthetics with a modern twist.
Try this if you’re a…
- Fashion brand: Create lookbooks inspired by old-school tailoring, cozy knits, or grandmillennial accessories.
- Interior designer or home decor shop: Share cozy living room setups, bookshelf styling ideas, or floral wallpaper inspiration.
Keywords to use: vintage living room, cozy grandpa style, retro study, antique textures
Delulu Era (Yes, Really)
Pinterest reports a spike in searches related to “main character energy,” romanticization of daily life, and affirmations. Gen Z and Gen Alpha are leaning into positive escapism — reframing ordinary routines as aesthetic rituals.
Use this trend to…
- Promote wellness and self-care content (journaling prompts, morning routine ideas)
- Sell lifestyle products as part of a “delulu” fantasy (robes, candles, stationary, matcha kits)
- Create content with dreamy color grading and aspirational storytelling
Keywords: daily affirmations, morning aesthetic, soft girl routine, journal therapy
Desert Decor and Earth Tones
Pinterest users are embracing terra-cotta palettes, desert plants, rough textures, and organic shapes. The aesthetic is warm, grounded, and minimalistic — and it’s showing up across interior design, branding, and even fashion.
How to use it:
- Create pinboards or guides using this color scheme
- Brand your products with natural hues (great for packaging or seasonal collections)
- Use these textures in your creative visuals, especially for Pinterest ads
Keywords: clay tones, desert home, wabi sabi, modern adobe, natural decor
Planet-Based Lifestyles
The sustainability conversation is evolving. In 2025, it’s less about minimalism and more about celebrating the natural world. Expect a rise in content about foraging, fermentation, zero-waste beauty, and plant-based meals with story-driven visuals.
Good for…
- Eco-friendly brands wanting to showcase values without lecturing
- Food bloggers, garden content creators, wellness influencers
- Ethical fashion and small-batch product businesses
Keywords: plant dye, forest bathing, slow food, zero-waste routine, nature crafts
90s Tech Nostalgia
This one’s for the digital natives: think pixel fonts, flip phones, low-fi interfaces, and Lisa Frank-inspired colors. Creators are embracing early internet aesthetics — not ironically, but playfully.
Apply this trend to…
- Bold and colorful product photos
- Throwback content (especially for music, fashion, gaming brands)
- Reels/Shorts that mimic ’90s ad formats or user interfaces
Keywords: Y2K edit, retro tech, 90s wallpaper, pixel style, analog vibes
How to Use Pinterest Trends to Grow Your Brand
It’s one thing to know the trends — it’s another to turn them into visibility and conversions. Here’s how to make Pinterest trends work for you:
Create Content Before It Peaks
Pinterest search trends build gradually. That means you want to post content months before a trend hits its peak (e.g., post Christmas content in September). The earlier you align with a rising trend, the more likely your content will be indexed and saved over time.
Optimize with the Right Keywords
Trends only work if people can find you. Use trend-related search terms in your:
- Pin titles and descriptions
- Board names
- Image file names
- On-site metadata (if pins link to a landing page or blog)
Tip: Use Pinterest’s search bar suggestions and the Pinterest Trends tool to see which terms are gaining traction.
Test Static, Video, and Idea Pins
Different formats perform differently depending on the audience and trend. Try:
- Static pins for product shots and tutorials
- Idea Pins (multi-page visuals) for storytelling or how-tos
- Video Pins for moodboards, packaging processes, or aesthetics
Bonus: Idea Pins often get more organic reach, especially when trend-based.
Final Thought
Trends aren’t about jumping on every bandwagon. They’re about meeting people where their curiosity is already going. And on Pinterest, curiosity is half the journey to conversion.
Whether you’re selling a product, promoting a blog, or building a personal brand — understanding Pinterest Trends 2025 gives you a roadmap to connect with your audience through creativity and cultural relevance.
And the best part?
You can easily schedule and publish content to Pinterest using Onlypult — alongside all your other social platforms. This lets you stay consistent, plan ahead, and catch trend waves at just the right time.
Start early. Create with purpose. Pin with intention.
→ Want to explore the full Pinterest Predicts report? Check it out here.
→ Ready to simplify your content planning? Try publishing to Pinterest with Onlypult.
