Social Media Marketing Guides

Author: Alyona McGrane

How to Get Instagram Followers: Ultimate 2020 Guide

Nowadays, it is very hard, if not impossible, to find a person that doesn’t have an account on Instagram. Soon enough, marketers understood that this is an incredibly powerful tool for the promotion of goods and services.

Author: Alyona McGrane

Instagram verification: why you need it and how to get it

No doubt, you have seen a blue checkmark next to a username in the accounts of celebrities, popular bloggers and brands. We will help you understand why it matters, what advantages it gives and how to get it.

Author: John Newman

How to Post Videos in Instagram: Ultimate 2020 Guide

Instagram videos have become a popular marketing tool, and they are not as complicated as you might think. In this guide, we cover everything you need to know about Instagram video posts and stories. We’ll look into methods to optimize your video content, technical specifications, and how to operate this medium to achieve the best results.

Author: Alyona McGrane

Facebook Cover Photos & Videos Guide: Size, Dimensions & How-To

If you want to use Facebook covers effectively, you need to abide by its guidelines. Learn the rules for Facebook cover photo size, best practices with examples, benefits of using the video format, how to use the cropping tools, and a lot more.

Author: John Newman

Instagram Shadowban: Everything You Have to Know about Shadow Ban in 2020

Developing your Instagram account requires a lot of time, creative ideas that will catch thousands of users’ eyes, and financial resources in the 21st century. It’s a common situation when, all of a sudden, the account activity and metrics fall. Mostly, it affects engagement and reach. This usually means that you are shadowbanned.

Onlypult — one control panel for social media
Author: Alyona McGrane

Targeted advertising on Instagram and Facebook

Targeted advertising is a special type of advertising that is shown to potential customers who might be interested in the product or service.

Author: Alyona McGrane

How to use the Instagram smart feed or how to increase the organic reach

Marketers on social networks use different metrics to measure the efficiency of their promotional activities: reach, engagement, targeting, etc. We have already briefly discussed those metrics and the ways to improve them. Today we are going to review one of the most important metrics on Instagram – the reach.

Author: Alyona McGrane

How to protect your Instagram account

If you have an Instagram account, you are always at risk. Criminals might try to steal valuable information, deface your account and get possession of it. Often after an account has been compromised it is used to violate the network’s rules, thus it gets permanently blocked.

Author: Alyona McGrane

What’s the idea of Instagram Live and how to run it?

Instagram Live is a real-time broadcast in Stories when a blogger or a brand representative interacts with the followers, hosts a webinar, presents new products or answers questions.

Author: Alyona McGrane

The best posts on Instagram: what constitutes high-quality content

Instagram’s audience is becoming more selective. These days good photos and high-quality videos are not enough: you also need to couple them with interesting and engaging texts that won’t let your subscribers get bored. In this article, we have derived the main components of publications for Instagram: this should not be forgotten while preparing the next post.