Social Media Marketing Guides

11 min read

How to make a target audience portrait?

When the project is inspired by a great idea, there is no time to think: you should launch the project. But the reality is harsh; it is estimated that 70-90% of venture startups fail. The number of failed startups is constantly replenished with products that the market doesn’t need, and ideas that don’t solve the real problems of real users.

2 min read
Author: Ekaterina Zdanovskaya

How to turn off Instagram likes

The feature of hiding likes on Instagram has finally become available. The testing period for users in different countries has lasted for almost two years.

6 min read

A guide to guides: how to create Instagram guides and why business needs them + step-by-step instructions

Instagram guides are a relatively new format allowing you to create thematic collections of posts. Guides appeared in May 2020 and were used by a selected number of authors at first; by autumn 2020, they were already available to all users.

13 min read

Instagram Shadowban: Everything You Have to Know about Shadow Ban in 2022

Developing your Instagram account requires a lot of time, creative ideas that will catch thousands of users’ eyes, and financial resources in the 21st century. It’s a common situation when, all of a sudden, the account activity and metrics fall. Mostly, it affects engagement and reach. This usually means that you are shadowbanned.

5 min read
Author: Ekaterina Zdanovskaya

Low-frequency tags on Instagram: why and how to use them

On Instagram, hashtags are one of the free methods to promote your posts. Today, it is believed that hashtags aren’t effective anymore: followers don’t click on them as often as they used to. Despite this belief, hashtags still work and can help you attract free traffic. You just need to know how to use them correctly.

Onlypult — one control panel for social media
7 min read

Choose the Right YouTube Video Size: Resolution, Dimension, Frame Rate & Aspect Ratio

YouTube is a large and globally recognized search platform and network. Individuals and businesses alike benefit from the platform by sharing video content, searching for educational information, and promoting products or personal skills and knowledge.

3 min read
Author: Ekaterina Zdanovskaya

Instagram Nametags: how to make them and what for

Instagram Nametag is similar to a QR-code that helps users find your account. You don’t have to spell your Instagram name anymore.

15 min read

Social media metrics: Ultimate Guide

Performance metrics are measured in numbers and tracked over time. Metrics dynamics analysis is needed to achieve the business goals set. Each type of goal has its metrics that can be most effectively tracked.

9 min read

How to Get on the Instagram Explore Page - the Ultimate 2022 Guide

Brands and bloggers want to expand their audience. They attract followers by buying posts from influencers, setting up targeted advertising, running giveaways, and challenges. All these activities cost money, and the price of a single follower is constantly rising.

20 min read

How to Get Instagram Followers: Ultimate 2021 Guide

Nowadays, it is very hard, if not impossible, to find a person that doesn’t have an account on Instagram. Soon enough, marketers understood that this is an incredibly powerful tool for the promotion of goods and services.