Before: the endless groundhog day and zero growth
My typical day used to start with panic. I had to publish an Instagram post, plan stories, remember to update VK, reply to comments, and urgently create a nice visual for a sudden promo. I constantly forgot things, posted at the wrong time, and felt completely burned out — while our results stayed flat. Social media reach wasn’t growing, engagement was stuck at 2–3%, and I knew we’d never scale this way.
“Before” Metrics:
Engagement: ~2.5%
Instagram weekly reach: 8,000–9,000
Posts per week: 5–7 (due to lack of time)
My personal SMM workload: 15–20 hours per week
Solution: Implementing the Onlypult Auto-Posting System
Onlypult Home Page:
I started looking for something that would remove routine from my workflow. I chose Onlypult — and it became a point of no return. Here’s how we built a completely new, efficient system:
A monthly content plan. Once a month our team runs a brainstorming session and fills the Onlypult Planner with ideas, visuals, and copy — all adapted to each social platform.
Smart scheduling. The platform automatically publishes posts at the optimal time for our audience, which we defined using built-in analytics. No more late-night manual posting.
Unified branding across platforms. I no longer have to manually resize visuals for square, vertical, or Stories. Onlypult does that automatically. With templates in place, our content on Instagram, VK, and Telegram now looks consistent and professional.
Focus on real communication. The most important part: I stopped being a “publishing robot.” With automated posting handling the routine, I now spend work hours replying to comments, chatting with followers in Direct, and hosting live sessions.
After (3 Months Later)
The numbers speak for themselves:
Instagram reach grew by 40%, now consistently hitting 12,500–14,000 per week. The algorithm loves our new consistency.
Engagement jumped to 5.8% thanks to faster, more meaningful interaction with followers.
Number of posts per week increased to 10–12, not counting Stories — we finally launched new content series we’d been planning for months.
My weekly SMM workload dropped to 6–8 hours. I spend that time on strategy and communication, not exhausting manual routine.
Conclusion
For me, Onlypult is not “just another scheduling tool.” It’s the foundation of our entire SMM strategy. It doesn’t replace human interaction — it frees up time and energy for it.
If you still publish manually and feel like you’re drowning in endless tasks, my advice is simple: try systematizing your workflow with auto-posting. It’s not just convenient — it truly transforms your results.
Anastasia, SMM specialist and CEO of Botanica
