How to write articles for social media

5 April 2021

People who create content on social networks often face a “creative block.” Sometimes it seems that all topics have been covered, inspiration is gone, but you still need to generate new posts. In this article, we will talk about the content sources bringing fresh thoughts and worth paying attention to.


8 sources to get ideas for social media posts

1. Foreign websites

Read popular and authoritative websites on your topic, articles, and expert interviews. Get inspired by their themes and find interesting ideas for your social media accounts.

2. Monitoring blogs of your competitors

Follow the blogs of your competitors with a similar target audience. In such blog posts, people usually leave comments on the topics interesting to them, share their pains and problems. This is an excellent field for creating new content.

To facilitate the search, use Onlypult Monitoring – a handy tool for monitoring and tracking the mentions of brands, competitors, and products.

3. Google Trends

Read Google Trends to keep up to date with trending topics and discussions. Inserting keywords, you will see a list of topics that are currently being actively discussed by the audience. The most popular topics represent a source of ideas for your future posts.

Choose the keywords relevant to your topic or related topics.


4. Live forums

Register on large thematic forums where a lot of people communicate every day. The users discuss pressing issues, leave feedbacks, give each other advice. Read the question threads carefully. The answers to these questions can be useful for your blog. Respond to the most common questions in your posts, and the followers will be engaged in interacting with your content.

5. Questions in the chatbot

What are the most frequent questions your clients ask in chatbots? What excites and interests them most? Analyze the answers to these questions to generate new ideas for your articles.

6. Services: Quora.com

In the query string, write your keyword phrase and see the questions people are asking about your topic. Read the answers left by experts and users. Based on these questions and answers, you can create content for your blog.

7. Social media groups

Follow thematic groups on social networks and study them: Facebook, VKontakte, Instagram, to name but a few. This way you will be aware of the current problems of your target audience.

8. Questions from customers and followers

When searching for inspiration and new topics for your posts, you can contact your customers and followers directly:

  • collect questions of concern to your audience through Instagram Stories using the “Ask a question” sticker;
  • analyze frequently asked questions from your customers addressed to the support service (by phone and via messengers);
  • ask employees what questions your customers are most interested in.

The answers to these questions will form the basis for the upcoming posts in your account.