Instagram analytics tools

Instagram analytics is an important tool that helps get to know your audience, monitor metrics, and schedule posts.

Since success depends not solely on quality content, but also on followers — people who are actually interested in a particular sphere. Some posts gain thousands of views, while others remain unnoticed. In fact, it doesn’t depend on how much effort you put into creating them.

Read on to find out the most effective analytics tools to evaluate your marketing strategy and get deeper insights.

Key Takeaways Profile overview, creator tools and controls, ads’ insights, etc. Analytics tools can significantly boost your marketing strategy and presence on social media. Insights on the most active times and posts that receive more interactions. What can maximize visibility and engagement? Follower’s analysis, benchmarking, user journey map, as well as trendwatching, help determine what you should focus on and what to avoid in your content plan, ads, and promotion.

Why Instagram Insights are so Important?

Analyzing is a core part of the marketing strategy for everyone. To define your target audience, you should constantly run analytics. This data helps grow brand awareness and, as a result, income.

Regularly track metrics to achieve results on Instagram. Including watch time — if this metric is good, algorithms put a reel into users’ feeds. Besides, it is also essential to track how many accounts you engaged with, how often people interact.

Instagram insights help attract new audience and determine what followers are interested in — whether it is posts, reels, or live streams

Pay attention to it. But how to obtain such data and work with it? Here are the most popular options.

Key Features

When selecting an Instagram analytics tool and compiling a ranking, we considered several key factors.

1. The User-Friendly Interface The platform should be intuitive and easy to use to obtain the necessary insights and make the right decisions.
2. Monitoring This feature helps track changes in audience behaviour and respond to them quickly.
3. Benchmarking: Benchmarking tools help define better options and unique approaches. Integration with other tools and platforms is also worth your attention, as it can significantly simplify the process and boost team performance.
4. Users’ reviews To determine how reliable the platforms are, we conducted research on their feedback.

Finally, the Tariff Plans. Which of the tools is better?

The choice of an Instagram analytics tool can significantly influence your success. Thus, considering all of the above, read over the following options and choose the one that suits you best.

Onlypult

Onlypult is a social media tool for businesses, experts, and freelancers who create multi-links and micro lending pages. Onlypult not only simplifies crossposting but also tracks brand mentions on social media.

The tool supports all the popular networks — Facebook, Instagram, Telegram, YouTube, TikTok, Twitter, LinkedIn, Google My Business, Tumblr, WordPress, etc.

You can measure reach, views, and other key metrics with in-depth analytics.

Plans and Pricing (per month)

• 7-day free trial. No credit card is required.
• START. Suitable for personal use — $25.
• SMM. Suitable for small projects and micro businesses — $35.
• AGENCY. Suitable for SMM agencies — $65.
• PRO. Suitable for large businesses — $99.

Analytical Features

1. Comprehensive Analytics. The platform provides audience, engagement, interactions, and other metrics analytics. Thus, you can define which strategies work best. Once you log in to your Instagram account, Onlypult collects all the necessary data. It takes from 10 minutes to 1 hour. You can see the most engaged hashtags.
   2.** Mentions Monitoring.** Being one step ahead is to track brand mentions, key queries, and run competitor analysis. Tailor your strategies after benchmarking the market.
2. Compare metrics. Onlypult compares both one or multiple accounts’ metrics for different periods to track progress and dynamics.

According to G2, 72% of users give Onlypult 5 stars, while on Crozdesk the rating is 4,7.

Pros

• The platform provides you with different tools to optimize scheduling.
• Posts, accounts, hashtags, and audience engagement data analysis.
• Integration with Twitter, Facebook, Pinterest, LinkedIn, and other social networks.
• Microloans. + User-friendly features to create lending pages for influencers and brands.

Cons

• Additional features are available only in paid plans.

Keyhole

The tool monitors and analyzes brand mentions on social media. It also provides tools for keywords, hashtags, and geotags monitoring.

Every company, from small start-ups to big corporations, can make the best of Keyhole. It is especially relevant for brands that actively leverage social media to promote their products or services.

Plans and Pricing (per month)

• Individual — $63.
• Team — $119.
• Pro — $199.
• Advanced — $359.

Analytical Features

1. Mentions Monitoring. In-depth insights detect accounts with fake followers and show real engagement rate.
2. Sentiment Analysis of Mentions, Keywords, and hashtag analytics help pinpoint influencers in your niche. These features provide a comprehensive understanding of how your brand is perceived by the audience on social media.
3. Reports and Charts. Competitor analysis. Compare competitor activity and leverage insights to measure content impact, monitor brand mentions, and evaluate campaign performance. Instagram’s analytics dashboard also allows competitive analysis, a valuable tool for marketing agencies.

Tool Rating G2 — 4.3/5 (68 reviews). Users highlight its convenience and efficiency in managing social media campaigns.

Pros

• Extensive Analytical Features Keyhole allows tracking competitor activity, identifying audience trends and sentiments, and evaluating marketing campaign effectiveness.

User-Friendly Interface: The platform offers various filters and settings to ensure the delivery of only relevant data.

Cons

• High Cost: Pricing is higher compared to other tools on the market.

Iconosquare

Iconosquare is a social media analytics tool designed to track account activity, analyze audience engagement, and measure the effectiveness of marketing campaigns.

It offers features for monitoring key metrics such as reach, engagement, audience growth, and more. Suitable for a variety of companies, from small startups to large corporations.

Plans and Pricing (per month):

• Single — 49€.
• Teams — 79€.
• Custom Features: Pricing available upon request

Analytical Features

1. Trend Watching Track significant trends to inform your marketing strategy. Identify account growth over time and adjust your approach as needed.
2. Views Tracking: Analyze which content types are most frequently viewed and tailor your current content strategy accordingly.
3. Industry Metrics Forecasting Competitive analysis features help assess your market position and identify areas for growth. Metrics for over 100 industries are available, allowing you to benchmark your performance against industry standards.

Tool Rating - G2: 4.5/5 (128 reviews) - Capterra: 4.4/5

Pros

• Teamwork Tools: Optimize workflows and enable secure information sharing among team members.
• Real-Time Monitoring: Track hashtags and mentions on a single intuitive dashboard in real time.

Cons

• Customer Support: Responses can sometimes be slow or lack detail.

Later

Initially designed as a scheduling tool for Instagram, Later now supports planning posts for other platforms, including TikTok, LinkedIn, Facebook, and Pinterest.

The tool automates the publishing process, saving time and effort for the entire team. It also provides reports and analytics to help identify the best-performing content.

Later is especially useful for small businesses and agencies developing comprehensive SMM strategies for influencers and businesses.

Plans and Pricing (per month)

• Starter — $17.
• Growth — $30.
• Advanced — $54.
• Agency — $134

Analytical Features

1. User-Friendly Interface: Offers deeper insights than Instagram’s native analytics.
2. All-in-One Content Creation Tools: Schedule posts, organize and edit media files, and create relevant content.
3. Later’s Caption Writer. An AI-powered tool that generates Instagram captions in seconds.

Tool Rating G2: 4.5/5 (307 reviews).

Pros

• Multi-User Access: Supports team collaboration, making it an efficient tool for group projects.
• Visual Content Calendar: Enables intuitive organization of content, adding images and captions, and previewing how the feed will look.

Cons

• Limited Analytics Scope: The platform’s analytics focus exclusively on Instagram.

Sked Social

Sked Social is a comprehensive social media management tool that helps schedule, publish, and analyze content.

Plans and Pricing (per month)

• Essentials
• Professional
• Enterprise

The final price depends on the number of included accounts.

Analytical Features

1. Advanced Autoposting: The platform allows posts to go live at optimal hours for the audience, regardless of their geographic location.
2. Integration with Other Tools: A solution for those aiming to excel in SMM, enabling focus on creativity and strategy instead of routine tasks.

Tool Rating - G2: 4.3/5 (74 reviews)

Pros

• Detailed Reporting and Analytics: Provides tools to track post performance and audience engagement.
• Interaction with Follower: Includes features for managing comments.

Cons

• Frequent Interface Updates: Periodic changes require adaptation, which can cause temporary inconvenience.

Social Status

Social Status is the web’s social media analytics and reporting tool for agencies and brands. It helps define your target audience and eliminates the need for countless hours of manual report generation.

Key features include profile analytics, demographic insights, competitor analysis, and Influencer Analytics, making it ideal for small to medium-sized businesses focusing on in-depth KPIs and Instagram reports.

Plans and Pricing (per month)

• Micro — $9.
• Starter — $29.
• Pro — $49.
• Business — $99.
• Agency — $199.

Analytical Features

1. Influencer Analytics: The platform integrates data from Instagram Stories ad campaigns into a single dashboard, offering a comprehensive view of ROI for social media efforts.
2. Profile and Sales Analysis Metrics include reach, interactions, views, engagement, community growth, and link clicks as the final stage of the marketing funnel. These can be tracked weekly or monthly for actionable insights.

Tool Rating G2: 4.6/5 (68 reviews).

Pros

• Automated reports for all social networks exported to CSV, XLSX, PDF, PPTX, and Google Slides.
• Advertising campaign reports via Facebook Ads Manager.

Cons

• Limited integrations with popular platforms and tools, which may hinder workflow efficiency.

Inflact

Inflact is an Instagram analytics tool designed for analyzing public profiles and scheduling content for autoposting.

It simplifies social media performance analysis by helping users identify their target audience, inform potential customers about their product, engage with buyers, and build brand loyalty.

Inflact is suitable for anyone looking to analyze Instagram activity and quickly obtain actionable data.

Plans and Pricing (per month)

• Basic — $54.
• Advanced — $64.
• Pro — $84.

Analytical Features

1. Profile Analyzer: A free tool for profile analytics. Just type the username to access basic statistics.
2. Hashtag Generator Powered by AI: This tool automatically generates relevant hashtags for social media content.
3. Instagram User Search Inflact gathers statistics for a specified profile, analyzing 13 metrics such as the most popular post time, Top hashtags used, Top caption words, Audience interests, and more.

Tool Rating G2: 4/5 (4 reviews).

Pros

• Anonymity: Remain anonymous while running analysis on profiles.
• AI Targeting: Simplifies sales processes by identifying ideal customer segments.

Cons

• The interface can be challenging for new users, requiring time to learn all features and capabilities.

Rival IQ

Rival IQ is a platform offering advanced Instagram analytics, enabling users to track audience engagement with current content and differentiate themselves by analyzing competitors’ social media presence.

The platform is particularly beneficial for large companies seeking a robust analytics tool to monitor the effectiveness of their current Instagram marketing strategy.

Plans and Pricing (per month)

Drive — $239. Engage — $349. Engage Pro — $559.

Analytical Features

1. Streamlined Reporting With Rival IQ, you’ll have always-on access to metrics and insights from all social media channels.
2. Competitive Analysis Benchmark against your competitors by tracking their advertising campaigns and understanding the results they achieve.
3. Focus on Instagram Stories. Gain access to rare statistical data specific to Stories, such as peak reach metrics, which are often unavailable in other Instagram reporting tools.

Tool Rating G2: 4.6/5 (48 reviews).

Pros

• Hashtag Analytics across all channels to optimize social media and marketing campaigns.
• A library of social media marketing resources, including articles, lectures, and webinars.

Cons

• Rival IQ’s subscription pricing is relatively high, making it less accessible for small businesses and startups with limited budgets.

Instagram Insights

Business profiles get access to native analytics that help measure the effectiveness of the content you post. This tool offers data on audience demographics and interactions with the account, including how active followers are on the page.

With Insights, users can identify which types of content perform best—whether it’s reels, live streams, stories, or text posts. This information is valuable for both companies and influencers.

Analytical Features

1. Engagement Analysis Metrics include likes, comments, saves, and interactions with posts. This data helps identify which content resonates most with the audience, allowing for optimization of posting strategies.
2. Demographics The platform provides detailed audience information, including age, gender, location, and activity patterns throughout the day. These insights enable users to tailor content to match the interests and preferences of their target audience.
3. Content Type Analysis Tracks metrics such as reach, interactions, and clicks to determine which content formats drive engagement and how they impact audience behavior.

Pros

In-depth Reports provide metrics for specific time periods, helping users make informed decisions.

Free-of-charge. No additional apps are required, making it easy to respond quickly to changes and adapt strategies to current trends.

Cons

Limited Timeframe: Summary data is only available for content published in the past seven days.

Squarelovin

Squarelovin is an Instagram analytics platform designed to help influencers and brands optimize their social media strategies.

Monitor analytics on a unified dashboard: track content performance metrics and utilize platform recommendations. For instance, monitor relevant hashtags in real time.

The platform is useful for both companies and agencies.

Plans and Pricing (per month)

• Basic — free.
• Influencer — €9,90 per user
• Business — €14,90 per user

Analytical Features

1. Tracking User-Generated Content (UGC) Collect authentic user content through hashtags, tags, and brand mentions. Build a pool of UGC to leverage in advertising campaigns. Besides, media usage rights for images and videos can be requested.
2. Influencer Manager The Squarelovin Influencer Manager enables you to efficiently manage campaigns all the way from briefing to payment. Automatic daily updates provide instant reports to quickly tailor your marketing strategies.
3. Third-Party Ratings Tracking: The platform currently lacks sufficient user data for monitoring rankings on third-party services.

Pros

• Analytics cover key metrics such as reach, engagement, account growth, followers, and interactions with followers.
• Ability to create and export customized reports to PDF or Excel.

Cons

• Slow loading times and occasional service malfunctions.

Conclusion

In conclusion, selecting the right Instagram analytics tool can be the secret weapon for success for both influencers and brands.

Ease of use, seamless integration with other tools—these are critical factors to consider when making your choice. We hope this review helps you make an informed decision and achieve your goals with ease.

Don’t miss the opportunity to leverage social media analytics. It helps you better understand your audience, optimize your content, and engage more effectively with followers. Choosing the right tool will set the foundation for your success in the world of social media.