11 Best Social Media Scheduling & Posting Tools in 2020

22 May 2020

Customers expect brands to always be active online, which can become labor-intensive. If you want to significantly cut down the amount of time for content posting, a social media scheduling tool is just for you.

In this post, we’ll describe the best tools for automated posting. During our review, we considered the main features, pros and cons, prices, and many other criteria for each tool. And you can use our comparison table to find the most useful and convenient platform for your needs.

What Is Social Scheduling?

Social media scheduling is the process of uploading your posts ahead of time into a special platform so that it will be automatically posted at a specified time. Normally, scheduling software supports major social networks, such as Facebook, Instagram, Twitter, LinkedIn, etc.

Scheduling tools vary in functionality, which is why you need to determine your goals and priorities in terms of online content. For example, some businesses direct their resources toward massive uploads, while others are more focused on the collaborative aspect.

Reasons Why You Definitely Need a Social Media Scheduler

You can be occupied with many other tasks while your scheduled posts are being uploaded on their respective social media platforms. Does this sound like something you would like to introduce to your work? Then here are other benefits that you would enjoy after using a social media scheduler:

  • You’ll get more free time – This is probably the most significant improvement that a scheduling tool will bring. Instead of going through all social media channels multiple times a day, you’ll have all of them prepared ahead of time. It gives you the freedom to go about your day, knowing that the content will be uploaded without your involvement.
  • You’ll maintain consistency in your uploads – You will become more organized and the chances of missing an upload time are almost non-existent.
  • You’ll post content at the time when your audience is online – Your audience might be scattered all over the world. Just because 1 p.m. is a good posting time for your time zone, it doesn’t mean it’s optimal for your audience. You can schedule posts based on your social media analytics, even if it’s the middle of the night for you.
  • You’ll have content prepared in advance – When everything is ready to go, you don’t need to rush into creating posts at the last minute. This gives you time to improve your quality rather than fixating on the urgency.
  • You’ll have a clear view of all your feeds – Platforms like Instagram are very aesthetics-based. So, it’s important to have your posts match each other in color and style. When you have a bird’s eye view on your future content, you can easily make changes.
  • You’ll recycle your best content in new ways – Not everyone is going to see your content the first time it’s posted. To keep up with a demanding posting schedule, reimagine your existing posts, and give them a new life.

Top Social Media Scheduling Tools

We’ve looked at dozens of offerings all over the Internet, and now you can find your tool of choice to deliver posts at the best times. Here are our recommendations with no sugar-coating – you’ll learn the drawbacks as well.

Onlypult

Onlypult is a service for scheduled posting on social media. Over time, the developers added several other functionalities making it an all-around account management tool. The interface is straightforward and doesn’t have a steep learning curve for beginners.

The biggest benefit of the service is that it follows the process of content creation and posting from start to finish. Meaning, you can use social monitoring and come up with new content ideas, upload posts into the scheduler, edit them, and track analytics after they are shared online.

Check out Onlypult’s Social Media Scheduling tool and take advantage of not only its scheduler but many other features as well.


Ideal for: Brands with one or several social media accounts, marketing agencies, freelance social media specialists, mass media outlets.

Features:

  • Scheduling and monitoring dashboards
  • Draft edits
  • Automatic post deletion
  • Working with several accounts (up to 40)
  • Useful analytics

Supported social media: Instagram, Twitter, Tumblr, LinkedIn

Free trial: For 7 days, you can explore the full range of possibilities that Onlypult provides.

Prices: The starting plan is $10.50/month (3 accounts, 1 manager, 10 tracked users, unlimited posting), SMM – $17.50/month, Agency – $34.30/month, and Pro – $55.30/month.

Below is a quick guide for scheduling and editing posts on Onlypult:

  1. Click Add post on your main dashboard, and you’ll see a form for all kinds of posting, not just scheduling.


  1. Click Add media or drag your file to the workspace.
  2. Write your description, include tags, geotags, hashtags – basically anything that’ll make your post great.


  1. Below the main form, you will see the Select date and time button.
  2. Click on the tab and specify when this post will be automatically posted.
  3. Click Schedule.


  1. If you need to make changes before posting, go to all your scheduled posts and click on the Edit button.


Agorapulse

Agorapulse is predominantly a social media monitoring tool with an added perk of content scheduling. Despite having some flaws, the service meets expectations. For example, it offers multiple content workflow tools, a final check before scheduling the post, and analytics and reporting functions.

Also, it works as a customer relationship management software. If your focus is driving engagement and building a relationship with your audience, you can find some useful features here.


Ideal for: Management of business social media accounts

Features:

  • Schedule once or regularly
  • Shareable calendar
  • Color-coded segments
  • Built-in CRM

Supported social media: Twitter, Facebook

Free trial: The period lasts 15 days, during which you can test the scheduling tool to see if it suits your needs.

Prices: The medium plan, which is best for small businesses, costs $79/month. The prices go up for agencies ($159/month), larger organizations ($239/month), and large teams with many profiles ($399/month).

Advantages Disadvantages
  • Browser extension
  • Great mobile app
  • Official Instagram and Facebook partners
  • 24/7 custom management
  • Limited functions and networks
  • Inflexibility across multiple platforms
  • No multiple uploads


Sprout Social

Sprout Social is a social media management and optimization software. It’s advertised as a single hub for publishing, analytics, and engagement, which is a good substitute for manual work. As for its scheduling capabilities, it supports drag-and-drop uploads and draft edits.

If you have many members and contributors on a project, there is good segmentation of tasks, and there are shareable features to keep everyone on the same page.


Ideal for: Team collaboration for social media management

Features:

  • Identifies best posting times
  • Support for teams (drafts, calendar, task)
  • Analytics & reports
  • Helpdesk facility for customers

Supported social media: Facebook, Twitter, Instagram

Free trial: First-time users can enjoy the platform for free for 30 days.

Prices: The software is a bit pricey – $99/month for the standard plan (5 social profiles and all-in-one social inbox), $149/month for the professional plan (10 profiles), and $249/month for the advanced one.

Advantages Disadvantages
  • Easy-to-use app
  • Easy-to-use app Encourages team connectivity
  • Permission levels and roles
  • RSS feed integration
  • No group publishing
  • Only 10 posts per day
  • No multiple image support


CoSchedule

CoSchedule is a marketing calendar used to organize regular processes associated with content posting. It’s especially useful for social media managers as there is a drag-and-drop digital editorial calendar built specifically for social platforms.

For easy navigation, users can draft posts and pick the category where it will be stored. CoSchedule also offers many integrations useful for digital marketing, such as with WordPress, Google Docs, and Evernote.


Ideal for: Specialists who are responsible for headline analysis and the planning process

Features:

  • Real-time blog & social calendar
  • Bulk scheduling
  • Integrated with WordPress
  • Shared read-only calendars

Supported social media: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr

Free trial: You’ll receive a free trial of CoSchedule for 14 days to get a feeling of what it’s like.

Prices: The blog calendar costs $19 per user/month, and the marketing calendar is $39 per user/month. If you want to access the marketing suite to get 5 agile marketing products, you’ll need to contact the service for the quote.

Advantages Disadvantages
  • Creates entire media campaigns
  • Seamless integrations
  • Thought-out UX
  • Supports multi-user collaboration
  • Unclear pricing models
  • Extra fees for analytics
  • Promotion of scheduled posts could be better


Loomly

Loomly is a straightforward social media calendar tool for composing and publishing posts on many social platforms. At the post drafting stage, you can browse in-app post ideas and recommendations and create separate calendars for different ones.

Before the scheduled posts are uploaded, you can use post mockups and approval workflows. This will ensure consistent brand messaging.


Ideal for: Community managers, content managers, and collaborators

Features:

  • Schedule, target and boost functionality
  • Template post content across channels
  • Content management
  • Performance calculator

Supported social media: Facebook, Instagram, Twitter, Pinterest, Google+, and LinkedIn

Free trial: You can use Loomly for 14 days without being charged or entering your credit card information.

Prices: The cheapest plan is $25/month (2 users, 10 social accounts, and $500 ad cap). Then, the prices increase to $57/month, $119/month, and $249/month. There is also an enterprise plan that is priced on a case-by-case basis.

Advantages Disadvantages
  • Imaginative post mockups
  • Great customer service
  • Easy for low tech users
  • Clear calendar view and labels
  • Needs more integrations
  • Limited analytics
  • Requires manual work


Post Planner

Post Planner is a data-driven tool with the main goal of getting more engagement and reach on social media. The platform was reportedly created by social media managers. This signifies that it has a nice share of features that only professionals can truly appreciate.


Ideal for: Social media managers and freelancers of personal/business pages on a budget

Features:

  • Searches for top-performing content
  • Topic and theme suggestions
  • Repeat post and recycle
  • Performance prediction

Supported social media: Facebook, Twitter

Free trial: Post Planner has no free trials on their paid plans.

Prices: The price points are very friendly – $3/month (3 social accounts, 30 posts per day, 300 posts planned), $9/month (10 social accounts, 100 posts per day, 1000 posts planned), $19/month (25 social accounts, 500 posts per day, unlimited posting).

Advantages Disadvantages
  • Very affordable
  • Convenient software and app
  • Decent feature of content curation
  • Niche-specific
  • Not the best customer service
  • Functionality is limited
  • No mobile app


Sked Social

Sked Social is a management tool that is great for those who deal with massive volumes of uploads. While it may not be the best in terms of seamless software operation, it still does the job. It’s good for coordinating creative campaigns, especially if your focus is on improving performance.


Ideal for: The plans are varied so they can cover basic management as well as franchises and global brands.

Features:

  • Bulk uploading
  • Queue function
  • Singular and carousel posts with auto-posting
  • Library for asset management

Supported social media: Instagram, Twitter, LinkedIn, Facebook

Free trial: The service offers a free 7-day no-obligation trial.

Prices: The pricing tiers are set up as follows: $25/month (up to 3 accounts), $75/month (up to 5 accounts), $135/month (up to 10 accounts), $260/month (10 or more accounts). All of them offer unlimited post scheduling.

Advantages Disadvantages
  • Easy-to-use templates
  • A wide variety of features
  • Loyalty and performance analysis
  • Robust security
  • Uploading can be buggy
  • Requires a lot of manual activity
  • No custom reports


Planable

Planable is a cloud-based social media collaboration and approval solution. This platform is well suited in an environment that handles multiple accounts. The reason is that the interface is segmented according to the project and team members involved in it. Therefore, everyone will be aware of their responsibilities.


Ideal for: Specialists managing multiple brands

Features:

  • Social media post previews
  • Direct posting
  • Social listening and influencer tracking
  • Ability to invite contributors

Supported social media: Facebook, Twitter, Instagram, and LinkedIn

Free trial: The trial period lasts 14 days with full functionality available to a new user.

Prices: For $32.5/month, you get access to 1 workspace, 3 users, and self-service; for $82.5/month, you get 5 workspaces and 7 users. You can’t view the price for the most expensive plan as it’s calculated individually.

Advantages Disadvantages
  • Multiple workplace-based dashboards
  • Great for collaborative work
  • Unlimited uploads and posts
  • Helpful mobile mode
  • No real-time customer support
  • Lacks analytics
  • No sentiment tracking


Meet Edgar

Meet Edgar is an automation tool for optimizing social media content. The biggest selling point is that it frees up a lot of time for managers, allowing them to concentrate on other matters. Plus, a categorized library helps to see scheduled posts in a calendar view.


Ideal for: Managers that require easy automation of posts and bulk uploads

Features:

  • Custom schedules
  • Smart composer for composer
  • Unlimited library for content
  • Content organization

Supported social media: Instagram, Facebook, LinkedIn, Twitter

Free trial: There is no free version of Meet Edgar.

Prices: Interestingly, there is only one pricing plan for all features and up to 25 social accounts. The plan costs $29/month.

Advantages Disadvantages
  • Acts as a virtual assistant
  • A variety of features
  • Informative social media courses
  • 30-day money-back guarantee
  • One price only
  • Limited number of available posts
  • Single person account


Feedly

It’s important to mention that Feedly isn’t known for impeccable scheduling features. However, it makes up for it in other features, such as automatically curating content to fill up your social media calendar. It also offers useful integrations to extend its functionality further.


Ideal for: Small social management teams looking for insight into their social media data

Features:

  • Data collection
  • All-in-one dashboard
  • Organization by subject type
  • Social monitoring

Supported social media: Twitter, YouTube

Free trial: Feedly has a basic plan that is offered for free on an unlimited basis.

Prices: The pricing for the platform is based on the following subscription plans: Basic (which is free), Pro ($5.41/month), and Teams ($18/user/month).

Advantages Disadvantages
  • Fully free version available
  • Easy-to-navigate RSS reader
  • Syncs to Android and iOS mobile apps
  • Multiple tutorials
  • Limited scheduling capabilities
  • Requires a Google account
  • No browser bookmarklet


Later

The last on our list of schedulers and social media platforms is Later. It’s great for Instagrammers but less so for those who prefer to focus on other social platforms. If you’re managing other social networks, you might need to either find a perfect combination of tools or simply use another one.


Ideal for: Brands and companies with a strong Instagram presence

Features:

  • Visual planner
  • Stories scheduling
  • Saved captions and drafts
  • Share calendar and notes

Supported social media: Instagram, Facebook, Pinterest

Free trial: There is a plan that is free forever, giving you access to 1 profile per social platform and 30 posts per social platform.

Prices: There are four pricing tiers, which include Plus for $7.5/month (1 profile per platform and 100 posts per platform), Premium for $16/month (2 profiles and 250 posts), Starter for $24/month (3 profiles and unlimited posts), and Brand for $41/month (5 profiles and unlimited posts).

Advantages Disadvantages
  • Graphical focus
  • Nice social publishing capabilities
  • Helps articles
  • Limited functionality in lower tiers
  • No real-time support
  • Poor reporting


Best Social Media Scheduling Platform: Ultimate Rating

So, it’s time for the final comparison table. Below are the best platforms stacked against each other.


Social Media Scheduling FAQ

What Is the Best Social Media Scheduling App?

Based on our analysis, Onlypult has the best balance of useful features and simplicity of its interface. For more details about other great tools (although not necessarily better than Onlypult), check the guide above.

How Do I Schedule a Social Media Post?

Depending on the platforms you use, there will be some differences in the process. But normally, you upload the post onto the software with all needed details (description, tags, etc.), specify the posting, and that's it.

How Do I Schedule Social Media Posts for Free?

Some platforms offer free features, which may include scheduling. Also, most leading tools have a free trial during which you can explore their full functionality.

What Is the Best Instagram Scheduler?

The answer depends on personal preference and business objectives. You can find the list of what we consider the best scheduler in this guide.