Some videos get millions of views, and others remain unnoticed. When should you post on TikTok to “catch” the audience? How can you go viral?
The platform uses complicated algorithms to determine users’ interests and show the most relevant content. If the video meets users’ expectations, it is highly likely to be recommended. Trends definitely influence the number of views.
That’s why it is important to understand how the algorithms work to be successful on TikTok. In fact, following trends and tailoring your content remain essential. However, the time choice is crucial. The morning, lunch break, and 6-7 p.m. are considered the peak posting times.
Use TikTok analytics to monitor views, audience engagement, and other metrics. This will help determine what time works best for you. Then you can upload all the necessary content into a content planner at a sitting.
Read on to find out when it is best to upload videos to get the maximum reach, as well as what factors are important to consider and use them in your favour. Get ready to reveal the secret of successful posting!
TikTok Scheduler — Step-by-Step Guide
Quality content is not enough to succeed on TikTok; posting time is also important. The built-in planner can come in handy here. It is available both in web browser and desktop versions.
Step 1: Log in to your TikTok profile
Do it via the official app or website. After that, you can get down to scheduling.
Step 2: Upload your video
Drag or select the necessary file from your computer.
Step 3: Edit your video
After you’ve uploaded the video, add hashtags, tags, and change the cover image if necessary. It can improve content visibility and increase views.
- Description: add short and catchy descriptions to your video.
- Hashtags: Use popular hashtags that are related to the topic of the video. This will help to get into users’ feeds faster.
- Mentions: tag other users to draw their attention.
Step 4: Check for copyrights
Make sure you do not violate copyright. You can be blocked or fined if you use other people’s music or video footage.
Step 5: Adjust upload details
Adjust parameters such as resolution and frame rate for better video quality.
Step 6: Schedule Your Post
Choose the date and time for publishing.
Keep in mind that scheduled posts cannot be edited once set up, so double-check everything before confirming.
Push notifications can help you track performance and tailor your strategy as needed.
Limitations of TikTok’s Built-in Scheduler
- Desktop-Only Feature:
The scheduler is not available on mobile devices, which can be inconvenient for content creators accustomed to using smartphones.
- 10-Day Limit:
You can only schedule videos up to 10 days in advance.
- Restricted Access:
The feature is exclusive to Creator and Business accounts. Standard personal accounts cannot use the scheduler.
Due to internal algorithms and platform limitations, the exact publishing time may occasionally vary.
Overall, TikTok’s built-in scheduler is a useful tool for those looking to streamline the video publishing process and develop a content plan. However, it’s important to consider all the limitations and features before using it.
How to Schedule Posts with Onlypult
Onlypult offers a more flexible way to manage TikTok posts, supporting both desktop and mobile devices. This makes it an ideal tool for creators and marketers who need advanced features.
Here are the steps on how you can manage that:
Step 1: Log in to Onlypult on your computer
Tap Add account and сhoose TikTok. Then select Create post and upload a video.
Step 2: Description
Add text and select settings (privacy, dimensions) according to your marketing plan. If you can’t come up with ideas, you can generate a description using an AI-assistant. Type a query — mention the number of characters, style — for example, informal, friendly, etc.
Step 3: Schedule your TikTok post
Use the “Repeat Post” function to re-share successful content periodically. This feature is perfect for brands and influencers who want to maintain a consistent online presence.
Now your post is in Feed. You can edit it after publishing.
Additional Features:
- Multi-Platform Scheduling.
This is a time-saving, automated feature that helps optimize the process and promote your content. Moreover, it boosts audience engagement and brand recognition.
Also, you can tailor posts for each platform.
- Multi-profile Management.
Monitor statistics across all your accounts and analyze results, post content for each of your accounts — all on one platform. Coordinate teamwork.
- Enhanced schedule features.
Optimize your posting schedule to get max reach and engagement. It simplifies the working process of SMM specialists and marketers so they can focus on promotion strategy and data analysis.
- Drafts Management.
Edit scheduled posts if needed. Since you won’t be able to edit posts after scheduling using TikTok Scheduler, it is an especially useful feature.
Onlypult saves you time to focus on more important tasks.
10 Tips on Planning Content on TikTok
1. Define Your Target Audience
It is important to get to know your target audience before creating content. Understand its demographics, interests, and online behavior. Research trends, hashtags, and topics that may be appealing to your potential followers.
2. Maintain a Content Calendar
Organize your posting schedule. It is especially useful when you work on several projects. This ensures consistent engagement with followers.
3. Use Intros and Subtitles
The first phrase has to capture the viewer and make them watch til the end. For example, say that at the end of the video, the viewer gets something useful (tips) that can change their life. Use bright and eye-catching fonts for subtitles. However, remember that the visual part has to be in the same style.
4. Create Catchy Content
Short videos are the key to success on TikTok. They have to be interesting, funny, and catchy. There are various hooks for that purpose. For example, use plot twists or ask questions.
5. Use Eye-Catching Hooks
Such hooks prevent viewers from scrolling down. For example, say that they will know something more from an expert in the next video.
6. Experiment with Filters and Effects
A great way to make your videos more appealing. Enhance them with creative tools that align with your brand identity.
7. Prioritize Authenticity
This is what makes your content one of a kind. Do not be afraid to be yourself. Build trust and connection by showing your unique personality.
8. Follow Trends
This is also a useful way to stay up-to-date. Besides, make collaborations with other content makers to get new followers and ideas.
You can create interesting content on TikTok by following these tips. But remember that being creative and genuine is a key to attracting a new audience.
9. Monitor Analytics
Use data to identify the type of content that resonates most with your audience. It also allows us to see which topics are of most interest. Using this data, tailor your strategy and create the most engaging posts. It is important to define on every step which approach works best, as this knowledge can come in handy in the future. Moreover, you can keep up with trends and create relevant videos that will bring you more followers and reach.
10. Engage Actively
Respond to comments and interact with followers to build a loyal community. When a blogger engages with followers, it’s a gesture of respect. Thus, it creates a friendly environment and encourages them to interact more.
TikTok Scheduler vs. Onlypult
Although TikTok has its own scheduler, it has some functional limitations that may be an issue. That’s where Onlypult comes to rescue you, as it offers more advanced features.
| Specifications | TikTok’s Video Scheduler | Onlypult |
| Posts per month | 10 | Unlimited (depends on Tariff Plan) |
| Post scheduling | 10 days in advance | Unlimited (depends on Tariff Plan) |
| Editing | Delete and re-upload | Posts’ description editing and video details adjustment |
| Multi-profile scheduling | No | Unlimited (depends on Tariff Plan) |
As a result, if you have several videos that need to be scheduled more than 10 days in advance, you will have to repeat the scheduling process for each of them. This is time-consuming and highly impractical for content creators who aim to schedule multiple posts simultaneously.
No multi-profile scheduling is one more limit of TikTok’s Video Scheduler. It is just a basic tool to schedule single posts in advance. You need to use another tool if you want to schedule several videos in advance or make a consistent schedule. Like Onlypult.
