The rules of posting photos and videos of other people on Instagram

13 November 2019

In 2014 the popular YouTube blogger Zoë Sugg published a post on Instagram. In the description, she suggested that everyone should check out her new photoshoot from the British coast. The post has been captioned with “random man and his dog”.

Only in 2016 users recognized David Gilmour as the “random man”, who is the founder and guitarist of the “Pink Floyd” rock band. The news immediately went viral under hashtag #randomman.

David Gilmour’s wife wrote about it on her Twitter account:

It is not very clear if Sir Gilmour posed for the YouTube blogger or just walked down the coast with his dog and got caught on camera – nevertheless, a scandal broke out on the web. Some of the users accused the blogger of ignorance, some hit back: it is hard to know every musician especially those who were popular even before you were born.

We presume that the greatest guitarist of modern times didn’t mind being in the photo of the blogger who is just as popular. Nevertheless, we are going to remind you about the rules of posting photos on Instagram.

6 rules of posting photos of other people on Instagram

  • You can share only photos and videos that you have taken yourself: with your phone or camera. You can’t post photos or videos taken by others.
This rule has an exception. You can use other people’s images legally.


  • You can post any photos and videos of clothed people older than 18.
You should be careful with nude pictures. We have already written about it and are going to remind you now.


  • You can only post photos and videos of teenagers younger than 18 with the approval of their parents. Moreover, you should ask for permission explicitly.

  • You can’t post naked photos or videos of children, even with their parents’ permission, even of their own children. You can get a permanent ban and all your photos will be deleted.

Instagram shares tips for parents on how to use the app and how to protect their child’s data.


  • Also, you can’t make a post of people suffering, even if they don’t mind being filmed. For example, Instagram can delete a video of a tattoo session if the patient is writhing in pain.

  • If a person in your photo or video doesn’t want to be posted, they can report it to the Instagram Help Centre and ask to have the image removed. In this case, they will have to prove their identity – but if they do, the photo will be deleted with no questions asked.

Remember, if you have any trouble on Instagram, you can report your issue to the Instagram Help Centre.

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