5 basic rules of a successful Instagram account

5 min read
16 February 2018

Well, you have created your Instagram account. What’s next? Convert all your content to pictures of goods and services? Flood your page with memes and funny videos and mix them up with posts which help you sell? Comment posts of your competitors’ followers?

There are so many questions, that you even do not know where to start. It’s good that you have Onlypult – we will help you with it.


Sometimes, it takes just a couple of seconds to assess an Instagram account: you read a description, quickly look through feed and decide if it is of interest to you or not. How to grab a potential client’s attention? Of course, with a well-written bio!

First of all, it is necessary to remember that only two things are important with respect to Instagram account search — name and username. That is all. That’s why it’s vital to write your business or brand name correctly — it will affect if you will be on top search results or not.

Write about your business in Bio, for example: “Country Natural Food: milk/sour cream/eggs. Delivery within city limits only.» or «Aleksandr, World Champion, a Master of Sports, a discus throwing trainer» (yes, this is not the most popular kind of sport, but you never know, someone might be looking for one). Use keywords which make the description of goods and services more precise and make them interesting for potential customers.

To check how it works, put yourself in the position of a potential client: reread your bio and think if it grabs your attention or not. If yes, you nailed it, on we go. If not, spend a bit more time on it, ask your friends’ and colleagues’ opinion.

Link to the website

It’s not necessary to have a professionally made website. This can be a link to your blog, YouTube channel or Facebook profile, where a person can text you a message immediately upon pressing Write a Message button. Thus, the customer will understand that you are serious about your business and it will attract more his/her attention to your creative activities and goods make him/her trust you more.

You can also add a link to the goods of the week, a sale, a competition or an action - all that can attract customer’s attention and make him/her at minimum more interested in your business and at maximum — buy something of your products.


First of all, your Instagram feed should look nice and better yet — appealing. How to achieve it? Here are some pieces of advice:

  1. High-quality photos. You do not have to make professional photos, but they should be interesting, beautiful and the most important — vivid.
  2. Colour scheme. Set the mood of your feed. Use pastel shades or, vice versa, bright loud colours. The most important is the integral style. Colorkuler.com will help you determine your colour scheme: just enter the link to your Instagram account in the field and learn what colours prevail and what shades you need to stick to.
  3. Diversity. Don’t make an online shop of your account. It looks tasteless and heartless. Show your personality, share business stories and your customers’ thank-you letters, make jokes, show the production process, mix up posts of products on sale with entertaining and informational ones. Do not doubt, your followers will appreciate it and love you even more. And they will buy something for sure.


Posts calling for action motivate followers not only to like posts but to write comments as well. Try to reply to your followers quickly and in good time not to make them wait for too long. Replying within one working day is perfect. Don’t forget about humour, everybody likes and appreciates communication. It helps create warm relationships between you and your customers and allows to develop efficient cooperation.

And, of course, don’t forget about Direct messages. Write welcome messages to your followers and check new chats as often as you can, because this is Direct where customers write to learn about goods or services in detail. You don’t need to restrict yourself from giving details and being thoughtful — there is a huge amount of room for the individual approach to each follower.


Upload new content regularly, reply to comments and try to make posts on schedule, the best time is when your audience’s activity is most intense. If you do not add new posts for several days running, this may affect negatively the recognition and sales: your followers will not see you on their feed and when the break gets longer, some of them can even unsubscribe when they see a new post after a long lull.

In two words

Needless to say that there are very many pieces of advice on how to manage Instagram accounts and those are the simplest ones which are mainly useful for beginners. We will write detailed reviews on this topic and give relevant cases in our next articles without fail. And now you can look through a short summary of all of the above to make sure that you didn’t forget anything:

  1. Interesting and well-written bio.
  2. Link to your blog, channel or website.
  3. Integral and beautiful content mixed up with jokes, news, and appealing or useful posts.
  4. Communication with customers. This is, we think, one of the key factors to make a success of your business.
  5. Stability. The feed that has new content will not let customers forget about you and the audience coverage during peak hours will give you the opportunity to get new followers.

You may leave now: go! Improve your Instagram accounts, write catchy bios, start blogs and make high-quality content. We are waiting for your bright posts on Onlypult and hope to see you soon reading our next article!