The daily routine of an SMM specialist working on the content every day is like that: there is a particular general strategy and vision (usually kept in tables); they use text documents (Google Docs is one of the most popular) for the text contents; and coordinate posts and work with the rest of the team (designers, for example) in messengers.
Content plans are usually drawn up for a quarter and then, after defining the general direction, for a month, a week, and a day — mainly, if a brand or blogger uses cross-platform posting as a tool — developing a presence on most media platforms. Besides, the team needs to be in a single information field.
Therefore, content planners are still crucial. Here are five reasons to install one right now.
It saves you time
Auto posting at the best time, working on all platforms in one place, from one browser — all this significantly saves resources. You don’t have to log into every social network and work with the content.
Posts to several social networks through one platform
You can have one interface to post to several social networks and media platforms (depending on the chosen strategy) at once. You can grant access to your personal account to anyone who works with content. A copywriter writes a text and saves it to Drafts, a designer immediately starts working on it and uploads a video or a picture — and finally, an SMM manager completes and sets the publication date.
You understand the overall strategy
Each team member who works on content should be integrated into the platform: for example, Onlypult’s personal account has different access levels — you don’t worry that everyone knows the passwords from your social media accounts. The head of the content department can track what tasks are in progress.
Content planning
The content plan defines specific categories. Most often, there are 5-7 of them. The planner simplifies tracking how many posts are published in various categories and whether there is a discrepancy in any category or topic. And here, we smoothly move on to the next point: you can easily track statistics and understand efficiency.
Analysis and analytics
Without checking the results of each week, month, quarter, half-year, and year, it is hard to understand how the chosen content strategy works generally. The Onlypult account helps sum the results, analyze the number of mentions, and track all the necessary data to compile final reports. See the whole picture and quickly change strategy if hypotheses don’t work.
Onlypult posts to all social media platforms, provides analytics data, builds teamwork and saves you time.
A content planner is a vital tool not just for an SMM specialist or a blogger, but also for any brands and companies working on social networks and using media platforms. That is, literally, for everyone. It allows us to manage the workflows in one place: the content plan, the content itself, the overall vision, and statistics. Each specialist clearly understands the tasks and knows what the team is working on.
