Onlypult releases updates regularly, but not every new feature has the same real-world impact. Some look impressive in release notes, while others quietly change how teams work day to day — saving time, reducing friction, and bringing order to complex workflows. Ниже — пять обновлений, которые действительно меняют рабочий процесс и дают ощутимый эффект.
This article focuses on five updates that deliver practical value. These are not “nice-to-have” additions, but features that genuinely improve how content teams plan, publish, collaborate, and analyze their work.
1. Analytics for X (Twitter): Publishing Is Only Half the Job
For a long time, Onlypult users could schedule posts for X efficiently, but performance analysis required switching to native analytics or external tools. With built-in analytics for X, that gap is finally closed.
What this update adds
- reach and engagement metrics for posts;
- performance data at both post and account level;
- visibility into trends over time;
- centralized analytics for multiple X accounts.
Why it matters
X remains one of the few platforms where organic visibility still plays a meaningful role — especially for media outlets, thought leaders, and brands with active communities. Having analytics inside Onlypult allows teams to:
- see which formats and topics perform best;
- adjust posting strategies based on actual results;
- prepare reports without manual data collection.
Instead of publishing blindly, teams can now close the feedback loop and make data-driven decisions directly on the platform.
2. Built-in Link Shortener With UTM Tracking and Analytics
This update may seem modest at first glance, but in practice it solves several everyday problems at once.
How it works
- short links can be created directly inside Onlypult;
- UTM parameters are added during link creation;
- analytics appear as soon as users start clicking.
Available data includes:
- number of clicks and views;
- browser language of users;
- basic engagement insights.
Why it’s more important than it looks
Previously, this workflow usually involved multiple tools:
- one service to shorten links,
- another to add UTM parameters,
- and separate analytics platforms to analyze results.
Now the entire process — creating, publishing, and tracking links — happens in one interface. This is especially useful for:
- marketing campaigns;
- recurring content promotions;
- agencies managing multiple clients.
Less context switching means fewer mistakes and faster reporting.
3. AI Assistant for Text and Images: Support, Not Automation for Automation’s Sake
Onlypult’s AI assistant is designed as a working tool, not a replacement for editors or strategists. Its value lies in speed and support, not in fully automated publishing.
What the AI assistant helps with
- drafting initial versions of posts;
- suggesting alternative wording;
- assisting with visual content preparation;
- speeding up repetitive content tasks.
Why this approach works
Instead of pushing users toward auto-generated content, the AI assistant supports the early and repetitive stages of content creation:
- brainstorming ideas;
- preparing multiple variations;
- handling routine posts faster.
The final editorial decision always stays with the human. As a result, teams gain efficiency without sacrificing quality or tone.
Where it’s most effective
- projects with high publishing volume;
- agency workflows;
- teams managing several accounts simultaneously.
4. Post Approval Inside Onlypult: Fewer Tools, Fewer Errors
Post approval is one of those processes that often becomes chaotic as soon as more than two people are involved.
The old workflow problem
Content approval typically looked like this:
- drafts in Google Docs;
- feedback in messengers or email;
- final versions copied manually before publishing.
This led to:
- confusion over the latest version;
- lost comments;
- publishing mistakes.
What’s changed
With post approval built directly into Onlypult:
- feedback is tied to the specific post;
- the approved version is always clear;
- the entire approval history stays in one place.
Who benefits most
- agencies working with clients;
- in-house marketing teams;
- editorial teams with multiple approval stages.
This update reduces friction and turns approval into a transparent, predictable process.
5. Folders and Account Management: Structure at Scale
This update doesn’t look flashy — but it becomes indispensable as soon as projects grow.
What folders solve
- organizing accounts by client, brand, or region;
- faster navigation between projects;
- fewer mistakes when scheduling posts.
Account access control
- flexible role management;
- safe onboarding of new team members;
- clear responsibility boundaries.
When it really matters
- agencies with dozens of client accounts;
- international teams;
- long-term projects with multiple contributors.
Good structure doesn’t just improve convenience — it directly reduces operational risk.
Final Thoughts: A Clear Shift Toward Real Workflows
Taken together, these updates show a clear direction: Onlypult is evolving from a posting tool into a full content management workspace.
Instead of adding features for visibility, the platform focuses on:
- reducing routine tasks,
- improving collaboration,
- keeping analytics and publishing in one place.
For teams that manage content professionally — not occasionally — these changes don’t just add features. They make daily work noticeably easier.
With Onlypult, save time you spend on SMM tasks — posting to all social media, analytics, multiple links, micro landing pages, web monitoring. All in one place.
