Social Media Marketing Articles
Exemplary Instagram account: Nike’s secret of success and Mastercard’s leftover pie
SMM specialists are used to regard famous brands as examples of how to manage an Instagram account. It’s like “act as Nike or Mastercard and you will make a success”. Let’s figure out how Instagram accounts of big companies really function and which of them look really successful (and which of them — not).
Where to find free images
In our previous article we told you that any image on the internet is subject to copyright and property rights. Copyright belongs to the author, it means that it is obligatory to indicate who made the image you are going to post. Property rights determine if you can use someone else’s picture and how much you need to pay for it.
How Instagram photography's authorship works
Instagram users often speak of photographic copyright. They usually argue on someone having breached anyone else’s rights, stolen or illegally published something or misappropriated the authorship. We have figured out how photographic copyright works on Instagram and how to publish pictures without any risk of their deletion or being sued.
Horrible Passengers
American stewardess Shawn Kathleen owned an account in which she showed the disgusting habits of airline passengers. In the pictures posted at @passengershaming she shows passengers stretching their legs by placing their feet on the headrests of passengers seated in front of them, secretly watching porn, engaging in acrobatic yoga in the aisle, littering and even having sex.
The Real San Francisco
An American photographer Burton Rast has finished his Shapes of San-Francisco 100-day photo project. Every day Burton made photos of a typical building focusing on its shape. He used iPhone for making all the photos and Lightroom mobile app for processing them.
Hacker attacks via Instagram
Common problems on Instagram include spam comments or inappropriate private messages. However, there are much more dangerous things on the social network lurking below the surface.
Infographic — How much does the Instagram blogger earns
Colour Scheme
If you select the basic color of each photo in your Instagram account and collect these colors in a table, you will receive a color scheme of your profile. This scheme determines the nature of your account and forms its integrity.
Whom To Read
Instagram is huge, making it difficult to know where to get started – to make matters worse, much of it is just personal diaries and advertising accounts. This begs the questions: what to do, who to follow, and who is in fashion now?
Why you should not buy the Instagram subscribers
It’s sad to say, but many Instagram users take the number of their profile followers as a measure of success. The more subscribers you have – the cooler you are. Rising stars and celebrities of Instagram, who are earning money on advertising, are always boasting the number of their subscribers.