Onlypult Blog — social media tips, news, interesting cases, and useful updates
Generation Z are your future customers. Who are they and how to reach out to them?
While marketing specialists have been thinking about how to interest millennials known as Generation Y, born at the turn of the millennium, from 1981 to 2000, the new generation has grown up. This is Generation Z.
How to make a 5-minute weekly content plan
Success is not luck but the result of good planning and hard work. Planning helps reach the target gradually, step by step. It concerns almost every kind of work but this article tells about making a content plan.
Maximum reach: how to make posts which your followers can’t ignore
Hiring a copywriter to make texts can be expensive, especially when it comes to social networks. You would think: what is so difficult about making a post? You choose a relevant picture, write several lines - and done. But this all looks simple only at first sight. This is really different when it comes to the very posting, and many questions arise.
Witness Change + Onlypult: making a better world
Its In My World campaign highlights issues about people suffering from mental diseases all around the world: it aims to make us see, hear and appreciate such people. Photo and video stories are published on Instagram and on the website of the organization.
How to use Instagram highlights efficiently
In October 2017, Instagram started testing Highlights – the feature of "everlasting Stories", which gave new opportunities for showing content. The feature became available to everybody only in December and still has been one of the most actual and interesting novelties of the Service.
Microworld creatures on Instagram
Sally Warring is a microbiologist from New York University. A year ago she started her microworld creatures blog on Instagram about tiny seaweeds, infusoria and the like.
Why you should start making videos
Instagram has changed seriously for the year of 2017. Having launched Stories, it did not just enable new ways to publish posts and advertising but also became competitive enough with Snapchat. Everybody has almost forgotten about Periscope, which made a great fuss because Live broadcasting is now available on Instagram - even together with other users.
Instagram “smart” feed and how to outwit it
Every day hundreds thousands of accounts generates millions of publications on Instagram. Sometimes relevant content is very difficult to find, even more difficult when you follow more than a hundred accounts. But thanks to algorithms, those days are over.
5 basic rules of a successful Instagram account
Well, you have created your Instagram account. What’s next? Convert all your content to pictures of goods and services? Flood your page with memes and funny videos and mix them up with posts which help you sell? Comment posts of your competitors’ followers?
Exemplary Instagram account: Nike’s secret of success and Mastercard’s leftover pie
SMM specialists are used to regard famous brands as examples of how to manage an Instagram account. It’s like “act as Nike or Mastercard and you will make a success”. Let’s figure out how Instagram accounts of big companies really function and which of them look really successful (and which of them — not).