How to use the Instagram smart feed or how to increase the organic reach

Marketers on social networks use different metrics to measure the efficiency of their promotional activities: reach, engagement, targeting, etc. We have already briefly discussed those metrics and the ways to improve them. Today we are going to review one of the most important metrics on Instagram – the reach.

How to use other people's images legally?

Most pictures and images on the internet are protected by copyright. This should be taken into consideration, when you use them, especially for commercial purposes. There are different types of licenses that give the right to use other people's images, some of them are free and some are not.

6 image creation services

Real winners prioritize the quality of content and reinforce the message with memorable visuals.

How to protect your Instagram account

If you have an Instagram account, you are always at risk. Criminals might try to steal valuable information, deface your account and get possession of it. Often after an account has been compromised it is used to violate the network’s rules, thus it gets permanently blocked.

What’s the idea of Instagram Live and how to run it?

Instagram Live is a real-time broadcast in Stories when a blogger or a brand representative interacts with the followers, hosts a webinar, presents new products or answers questions.

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Four major Instagram metrics

It is important to determine the efficiency of the marketing channel. That is how you understand whether your Instagram is organized correctly and what adjustments should be made. We are going to review the major marketing metrics for Instagram.

The best posts on Instagram: what constitutes high-quality content

Instagram’s audience is becoming more selective. These days good photos and high-quality videos are not enough: you also need to couple them with interesting and engaging texts that won’t let your subscribers get bored. In this article, we have derived the main components of publications for Instagram: this should not be forgotten while preparing the next post.

The Complete Guide to Instagram Stories

“Stories” are actively used for advertising, promoting personal brands and business. They help brands regain the public’s attention, attract new audiences, and publish promotions and news. Stories are like your own TV channel.

Using a Telegram channel for business

Meanwhile, the majority of companies have their Instagram accounts, Vkontakte groups, Facebook pages or YouTube channels, very few of them still use Telegram for promotion. Let us tell you why it is never too late for creating a channel on this popular messenger.

Why create an Instagram business account

In 2016 Instagram released a big update — a feature of creating a business account. According to the social network data for the year of 2017, over 25 million business accounts were created. Let’s find out why it has become so popular, how to turn a private account into a business one, and what benefits you can get from it.

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