Social Media Marketing Articles

11 min read

Top10 Products and solutions for Marketing

Digital marketing at the present stage of development is a complex system of interrelated tools that ensure the effective operation of the website and quick communication with the audience. In this article — you will find ten applications to help you grow your business.

5 min read

Ethical SMM: 9 unspoken rules on social media that will improve your experience working with clients

You can’t predict how many new clients your customer will get when your work is completed. You can estimate it only if you have vast experience in the industry and know exactly how advertising messages work for attracting new clients.

3 min read

Visual identity on Instagram: trends, styles, and aesthetics

Visual identity is about your photos, graphics, and video. First-rate visual content is a great deal for your success on social media. It’s vital but not crucial, though.

10 min read

Networking on Instagram: 6 Ways to build business connections

The energy spent on networking will pay off if you regard this method as a long-term instrument and approach it strategically. It is impossible to text someone through direct messages once and make a contract: undoubtedly, such accidents happen, but this is a "survivorship bias."

4 min read

Social Media Psychological Triggers: Principles of Influence on Instagram

Social proof is a classical and well-known notion that states that a person will look at the behavior of others when deciding, for instance, whether to purchase or not.

Onlypult — one control panel for social media
4 min read

Tips for creating efficient Highlights on Instagram

Usually, stories disappear from the account after 24 hours. But you can keep your Stories forever if you add them to Highlights — users will see them under the profile bio, just above your posts. You can save them, either, while they are still active.

2 min read

New on Instagram: Joint posts and uploading videos

IGTV was a dead format and didn't become in demand because very few people on Instagram could keep watching videos. On YouTube, the full-view rate is about 35%, on Instagram — 3%. So now, you can upload videos for up to 60 minutes to the feed.

3 min read

Promotion on TikTok: 5 reasons why TikTok is not your cup of tea

Many people don’t feel comfortable recording “talking head” Stories, let alone making them funny. Likely you won’t feel at ease too. If Instagram allows you to post no-face images or just add attractive photos without going live and talking to your followers, TikTok won’t work this way. Unless you overcome your shyness, TikTok is not for you.

3 min read

3 efficient behavior rules for Instagram

Build relationships instead of selling something Instagram is a valuable business platform. But doing business on social networks is different from doing it on a website or an online store. Social networks involve communication first.

8 min read

Media of the future: 7 ways to use streaming

Streaming is becoming a full-fledged part of the media space. It is not only about gaming and cybersport anymore. Bloggers, brands, and influencers in completely different fields — from cooking to unboxing — choose it. In this article, we will consider why brands and bloggers need live streaming, and what formats you should pay special attention to.