Social Media Marketing Articles
Visual identity on Instagram: trends, styles, and aesthetics
Visual identity is about your photos, graphics, and video. First-rate visual content is a great deal for your success on social media. It’s vital but not crucial, though.
Networking on Instagram: 6 Ways to build business connections
The energy spent on networking will pay off if you regard this method as a long-term instrument and approach it strategically. It is impossible to text someone through direct messages once and make a contract: undoubtedly, such accidents happen, but this is a "survivorship bias."
Social Media Psychological Triggers: Principles of Influence on Instagram
Social proof is a classical and well-known notion that states that a person will look at the behavior of others when deciding, for instance, whether to purchase or not.
Tips for creating efficient Highlights on Instagram
Usually, stories disappear from the account after 24 hours. But you can keep your Stories forever if you add them to Highlights — users will see them under the profile bio, just above your posts. You can save them, either, while they are still active.
New on Instagram: Joint posts and uploading videos
IGTV was a dead format and didn't become in demand because very few people on Instagram could keep watching videos. On YouTube, the full-view rate is about 35%, on Instagram — 3%. So now, you can upload videos for up to 60 minutes to the feed.
Promotion on TikTok: 5 reasons why TikTok is not your cup of tea
Many people don’t feel comfortable recording “talking head” Stories, let alone making them funny. Likely you won’t feel at ease too. If Instagram allows you to post no-face images or just add attractive photos without going live and talking to your followers, TikTok won’t work this way. Unless you overcome your shyness, TikTok is not for you.
3 efficient behavior rules for Instagram
Build relationships instead of selling something Instagram is a valuable business platform. But doing business on social networks is different from doing it on a website or an online store. Social networks involve communication first.
Media of the future: 7 ways to use streaming
Streaming is becoming a full-fledged part of the media space. It is not only about gaming and cybersport anymore. Bloggers, brands, and influencers in completely different fields — from cooking to unboxing — choose it. In this article, we will consider why brands and bloggers need live streaming, and what formats you should pay special attention to.
What content to create for YouTube?
Focus on your interests. The first important part is your interests. Think about what things are interesting to you, what makes you worried, what topics you like, what knowledge you can share, what your expert area is, what you can talk about for hours.
Copywriting: tips to help you improve your writing skills and create good content
There is only one situation when text is unnecessary — when a picture speaks for itself — or a video reveals the message you want to share with users. In all other cases, you need to write something, tell your followers something, share your thoughts.