Social Media Marketing Articles
Problems with cross-posting and possible solutions
If your brand has to save resources on SMM, it may be tempting to post the same publications on different social networks. What is the risk, and which method will be more effective; this is the topic of our new article.
Targeted advertising on Instagram: common mistakes
Targeting is all about testing first. First, you try dozens of options and gain optimal results through trial and error. Avoid making conclusions based only on a couple of ad creatives. It is necessary to try out many different hypotheses first.
Where to start and how to create a YouTube channel: the first steps of a video blogger
The first thing that many people want to do is grab a camera or smartphone and start uploading videos. You don't need to do that. Blindly trying will not bring you success. YouTube's algorithms work in a completely different way.
Giveaways and their potential danger for your account
When you run a giveaway, you pay money to the organizer. The person organizing a giveaway offers prizes such as a mobile phone, camera, or even a food box (don’t be surprised) and asks people to follow their sponsors. As you are one of the sponsors — people will start following you just to unfollow you after the giveaway.
7 rookie mistakes of amateur YouTubers
Try to make videos more dynamic, add cross-cutting with music to make your videos more interesting to watch.
Top-10 Products and Solutions for Team Collaboration
There are communication and project management services, which help put an end to such disorders. Here are ten widely-used team apps.
How to improve the quality of your photos: smartphone photography for Instagram
Is it necessary to pay for photo sessions with expensive photographers with professional equipment? On the one hand, a photographer will always do better than an ordinary person who takes pictures using a smartphone. But is the professional equipment a guarantee of success? Of course not, because you can take excellent pictures using your phone too. So how do you improve the quality of your visual content?
DM hints: how to communicate with clients on Instagram
Instagram Direct, unfortunately, is not the best messenger you can imagine. It does not have plenty of features — everything always gets lost; the search function is null. Nevertheless, it is possible to configure Direct to make it easier to manage messages.
7 common mistakes when working with bloggers and how to avoid them
The first mistake is sending an advertisement as a voice message because it shows your disrespect to the bloggers and their time. It may be inconvenient for a person to listen to your audio messages— thus, they are inappropriate in business correspondence.
How to find and hire a good SMM manager?
In our article, we will discuss six criteria you should bear in mind looking for an SMM specialist. They will also be helpful when an SMM specialist contacts you and offers services.