Onlypult Blog — social media tips, news, interesting cases, and useful updates
Instagram Videos and Reels - What is The Difference & How to Use Them
Instagram is one of the biggest social media platforms in terms of users. According to the data, Instagram has around two billion active users who use Instagram at least once a month. What makes Instagram a great platform is its ability to upload various kinds of content.
Onlypult for Stories posting
Instagram Stories are a way to share additional content with subscribers, which do not take hours to create. Instant photos and short videos are с content formats, but your audience will feel bored pretty quickly. To catch the attention of your followers, you need a content plan for Stories, prepare it in advance and be creative.
Message translation, interactive unicorn, Twitter Blue for Business — what's new on social networks?
Here is a new series of Telegram, Facebook, Twitter, and LinkedIn updates. Don't miss it! Unlike Instagram, the beginning of 2023 did not bring us plenty of news on other networks. Nevertheless, some new features simplify working with the services greatly.
Brands and bloggers on Telegram: how to run a channel
Telegram is among the top 10 most downloaded apps in the world and has over 500 million active users over 500 million active users, according to official data. Brands and bloggers run personal channels and create communities as private chats. Chatbots help them answer questions 24/7 promptly — these are online assistants for different spheres of life.
TikTok, Reels, and YouTube Shorts — what the difference is
TikTok is the ancestor of short viral videos. All players are trying to "reinvent" the format. Now each of the social networks actively promotes video content. As a video trendsetter, YouTube does not want to lose this title.
5 reasons to use a сontent Planner
The daily routine of an SMM specialist working on the content every day is like that: there is a particular general strategy and vision (usually kept in tables); they use text documents (Google Docs is one of the most popular) for the text contents; and coordinate posts and work with the rest of the team (designers, for example) in messengers.
'Get the most of it' — how Onlypult Analytics helps to get the most helpful information from Instagram
Instagram continues to grow as one of the most popular social networks for all ages, countries, and brands. Its audience of active users exceeds 2 billion people per month, the engagement rate for each post reaches 1.16% (Facebook has only 0.27%), and 70% of users are ready to make purchases through Instagram.
LinkedIn Analytics: Increase your brand page traffic
LinkedIn is one of the leading media business platforms, especially for the b2b segment. This article gives tricks on how to improve brand page effectiveness by tracking analytics. This work should become an integral part of the strategy on this social platform.
To hide or not to hide comments on Facebook
If you decide to hide every negative comment, it will be a failure — even if your first intention is to delete and hide a comment before anyone has seen it and forget about that ASAP. Big companies have an in-house position of a community manager. And it is they who check comments and work with them — i.e., do not delete them but understand why the comment appeared and decide how the company can reply to get credit for its image.
How to improve advertising conversion on LinkedIn
The first step to effective ads is to create a buyer image. It is where any marketing activity develops, and promotion on LinkedIn is no exception. However, there are also some particularities: more specific targeting indicators — thus, you need to understand who you are selling to and what exactly.