Social Media Marketing Articles
6 Video Content Mistakes That Brands Must Avoid
Video is one of the most preferred content formats worldwide, with roughly 81% of marketing specialists posting pre-produced videos as a part of their marketing strategy. Furthermore, nearly 50% of businesses all over the world are embedding videos in their email marketing campaigns and on their landing pages.
Instagram Shop: How to pay for items
The rise of social media platforms, particularly Instagram and Facebook, has transformed how we consume content and shop online. These social networks have developed to offer users a seamless shopping experience, where they can buy products with just a few clicks, without even leaving the app.
Instagram Trends March-April 2023
The platform is launching many new formats in testing on some accounts and will be available to everyone in the future. Some general trends have become very prominent that neither creators nor digital professionals can ignore. In this article, we will focus on the main ones.
What makes LinkedIn useful for business
Initially, the site was designed as a platform for finding jobs and employees, but it quickly outgrew this format. Now people make business contacts here, publish professional content, and create additional sales channels. LinkedIn can give business leads who have left their contact information and showed interest in a product.
Instagram Videos and Reels - What is The Difference & How to Use Them
Instagram is one of the biggest social media platforms in terms of users. According to the data, Instagram has around two billion active users who use Instagram at least once a month. What makes Instagram a great platform is its ability to upload various kinds of content.
Brands and bloggers on Telegram: how to run a channel
Telegram is among the top 10 most downloaded apps in the world and has over 500 million active users over 500 million active users, according to official data. Brands and bloggers run personal channels and create communities as private chats. Chatbots help them answer questions 24/7 promptly — these are online assistants for different spheres of life.
TikTok, Reels, and YouTube Shorts — what the difference is
TikTok is the ancestor of short viral videos. All players are trying to "reinvent" the format. Now each of the social networks actively promotes video content. As a video trendsetter, YouTube does not want to lose this title.
5 reasons to use a сontent Planner
The daily routine of an SMM specialist working on the content every day is like that: there is a particular general strategy and vision (usually kept in tables); they use text documents (Google Docs is one of the most popular) for the text contents; and coordinate posts and work with the rest of the team (designers, for example) in messengers.
To hide or not to hide comments on Facebook
If you decide to hide every negative comment, it will be a failure — even if your first intention is to delete and hide a comment before anyone has seen it and forget about that ASAP. Big companies have an in-house position of a community manager. And it is they who check comments and work with them — i.e., do not delete them but understand why the comment appeared and decide how the company can reply to get credit for its image.
How to improve advertising conversion on LinkedIn
The first step to effective ads is to create a buyer image. It is where any marketing activity develops, and promotion on LinkedIn is no exception. However, there are also some particularities: more specific targeting indicators — thus, you need to understand who you are selling to and what exactly.
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