Social Media Marketing Articles
What makes LinkedIn useful for business
Initially, the site was designed as a platform for finding jobs and employees, but it quickly outgrew this format. Now people make business contacts here, publish professional content, and create additional sales channels. LinkedIn can give business leads who have left their contact information and showed interest in a product.
Instagram Videos and Reels - What is The Difference & How to Use Them
Instagram is one of the biggest social media platforms in terms of users. According to the data, Instagram has around two billion active users who use Instagram at least once a month. What makes Instagram a great platform is its ability to upload various kinds of content.
Brands and bloggers on Telegram: how to run a channel
Telegram is among the top 10 most downloaded apps in the world and has over 500 million active users over 500 million active users, according to official data. Brands and bloggers run personal channels and create communities as private chats. Chatbots help them answer questions 24/7 promptly — these are online assistants for different spheres of life.
TikTok, Reels, and YouTube Shorts — what the difference is
TikTok is the ancestor of short viral videos. All players are trying to "reinvent" the format. Now each of the social networks actively promotes video content. As a video trendsetter, YouTube does not want to lose this title.
5 reasons to use a сontent Planner
The daily routine of an SMM specialist working on the content every day is like that: there is a particular general strategy and vision (usually kept in tables); they use text documents (Google Docs is one of the most popular) for the text contents; and coordinate posts and work with the rest of the team (designers, for example) in messengers.
To hide or not to hide comments on Facebook
If you decide to hide every negative comment, it will be a failure — even if your first intention is to delete and hide a comment before anyone has seen it and forget about that ASAP. Big companies have an in-house position of a community manager. And it is they who check comments and work with them — i.e., do not delete them but understand why the comment appeared and decide how the company can reply to get credit for its image.
How to improve advertising conversion on LinkedIn
The first step to effective ads is to create a buyer image. It is where any marketing activity develops, and promotion on LinkedIn is no exception. However, there are also some particularities: more specific targeting indicators — thus, you need to understand who you are selling to and what exactly.
Telegram Premium: how to activate a subscription and what you get
As the creators of the messenger say, the premium subscription on Telegram is a way to support the app and help to keep it free for most users. New features will become available for all users within new releases.
How to earn money on streams if you’re not a gamer
Game streaming is a profitable business. But not only game streaming is popular today. Streaming your live chats with the audience is a special format that bloggers and brands should pay attention to. In this article, we will talk about making money on streams and what streams are for.
How to promote YouTube Shorts and what videos are popular
Videos, as a long-standing media platform trend, attract the audience's attention and get more views and a higher level of engagement than other types of content, for example, text posts. Knowing how to work with the new and fast-growing YouTube Shorts format is vital for brands and bloggers actively developing their social networks.