Social Media Marketing Articles
What is brand positioning on social media, and why do brands need it?
Сreating of a brand platform will help you set yourself apart from the competition and determine the brand DNA — it is structured information about the mission and values that a company communicates through marketing and public image tools such as social media.
How to create a personal brand: stages, developing rules, mistakes
Who would Mickey Mouse be without a personal brand? It would be an ordinary mouse. In life, everything works exactly the same way. The lifestyle era in blogging is over. You need to find your expertise, reveal your personality, and build your personal brand and blog on this.
Setting up Instagram ads: what interests to choose and how to find the target audience
There are two main visions of targeting and interest setting up in targeted ads on Facebook and Instagram that are the most often used by different targetologists.
How to gain new followers through content?
Why do people share helpful content and free products on social media? You can find lots of free content online: educational courses, programs, apps, movies, and so much more.
How to work with bloggers on Instagram?
If you are developing your Instagram account and promoting your services, you have probably heard about working with bloggers for promotion. It can be a paid or free form of win-win collaboration.
Characteristics and advantages of different Instagram account types
There are two categories and three types of accounts on Instagram. Which one best suits your business aims? You will find an answer to this question in our new article.
Who is an SMM specialist?
An SMM specialist works with social networks. The main responsibility is to manage social media accounts to generate more sales and achieve client objectives.
How to write amazing texts and outperform competitors on Instagram
The marketing approach follows an AIDA model dating back to the early XX century when catalog sales were widespread in the USA. A small message in the catalog had to attract the attention of potential clients and encourage them to order a product or a service.
12 Ways to Make Profit Using Instagram
Indirect monetization is when an Instagram account with regular content, engaging Stories, and interactive live streams receives an offer to promote a product or a client. Direct monetization is when you already have a product/project/business you want to promote, so you buy advertising to draw visitors to the landing page or the description page.
Content plan for your personal brand and business on social media
It is widely believed that you need a rigid content plan for 5 weeks ahead However, adhering to strict standards and posting useful content on the first day, a motivational post on the following day, and an entertaining meme becomes less popular the day after.