Social Media Marketing Articles

3 min read

How to make a month’s worth of content in just 2 hours?

The first thing you need to do is create a content plan and draft the layout of your future posts. Despite a popular opinion, you don’t need to publish posts every day, i.e., you don’t need to make a list of 30 potential topics.

3 min read

How to become popular on TikTok: trends, popular challenges, and video editing

To keep up with the trends, you have to spend at least one hour on TikTok. Once you notice a new trend, don’t hesitate to make a video – preferably on the same day or the following day.

3 min read

Checklist: How to get prepared for a blog shooting

If you only begin to develop your Instagram account as an expert, here is the first thing you should do. If you've been blogging for a long time, you just need to create a rough content plan for the near future.

3 min read

12 ways of how Instagram helps you develop yourself

You can study a new topic and become an expert by developing your Instagram page. Moreover, you might not even notice how you learn more, get deeper into the subject, and come up with new content.

3 min read

Three common myths about TikTok

As everyone has already mentioned, TikTok reminds Instagram five years ago, when any goal was easy to reach. The users enjoyed great organic reach and opportunities to grow the audience just in two weeks. However, these days many people go on thinking that only kids use TikTok, meaning that "their target audience is not there".

Onlypult — one control panel for social media
4 min read

The differences between running a blog on Instagram and Facebook

The Instagram audience is spoiled by giveaways and presents. Everyone wants to receive a big prize for following an account. The audience on Facebook is more judgmental and conscious than on Instagram.

6 min read

Storytelling in Stories: strategy, secrets, techniques

Instagram Stories began with 15-second photos and videos. At first, they were perceived as an optional addition to the main feed. However, new Stories formats suddenly appeared some time ago.

3 min read

Promoting videos on YouTube: how YouTube differs from other social networks

YouTube is a social media platform that generates traffic itself and uses the system of content recommendation; this social network is interested in promoting content creators.

4 min read

Promotion on TikTok: how to get to the recommendations

The very first thing to do is to select a niche. Besides the content topics, you should also choose the format: dancing, lip-sync (performance to a phonogram), showing products or telling stories, maybe doing duets.

5 min read

Social Media Reach: why it falls and how to increase it

The reach reflects the number of users who have seen your post at least once. It only includes unique visitors — repeated views don’t count, even if your post has been viewed 15 times by the same user. That's the difference compared to impressions since the impressions summarize all views.