Social Media Marketing Articles
Characteristics and advantages of different Instagram account types
There are two categories and three types of accounts on Instagram. Which one best suits your business aims? You will find an answer to this question in our new article.
Who is an SMM specialist?
An SMM specialist works with social networks. The main responsibility is to manage social media accounts to generate more sales and achieve client objectives.
How to write amazing texts and outperform competitors on Instagram
The marketing approach follows an AIDA model dating back to the early XX century when catalog sales were widespread in the USA. A small message in the catalog had to attract the attention of potential clients and encourage them to order a product or a service.
12 Ways to Make Profit Using Instagram
Indirect monetization is when an Instagram account with regular content, engaging Stories, and interactive live streams receives an offer to promote a product or a client. Direct monetization is when you already have a product/project/business you want to promote, so you buy advertising to draw visitors to the landing page or the description page.
Content plan for your personal brand and business on social media
It is widely believed that you need a rigid content plan for 5 weeks ahead However, adhering to strict standards and posting useful content on the first day, a motivational post on the following day, and an entertaining meme becomes less popular the day after.
Promote your company efficiently on LinkedIn: 8 smart tools
Over the recent years, the platform's unique features and audience have turned LinkedIn into an important marketing tool, especially for the B2B segment. In this article, we'll explain how this social networking platform (initially designed as a recruiting tool) has become a channel for business promotion and how to get new leads on LinkedIn in 2021.
7 effective advertising formats
Most often, mistakes and issues with targeting result from attempts to take the audience by storm, sell directly via advertising. However, there are different advertising options, different products, and different selling strategies.
How to make a month’s worth of content in just 2 hours?
The first thing you need to do is create a content plan and draft the layout of your future posts. Despite a popular opinion, you don’t need to publish posts every day, i.e., you don’t need to make a list of 30 potential topics.
How to become popular on TikTok: trends, popular challenges, and video editing
To keep up with the trends, you have to spend at least one hour on TikTok. Once you notice a new trend, don’t hesitate to make a video – preferably on the same day or the following day.
Checklist: How to get prepared for a blog shooting
If you only begin to develop your Instagram account as an expert, here is the first thing you should do. If you've been blogging for a long time, you just need to create a rough content plan for the near future.