Social Media Marketing Articles
Promote your company efficiently on LinkedIn: 8 smart tools
Over the recent years, the platform's unique features and audience have turned LinkedIn into an important marketing tool, especially for the B2B segment. In this article, we'll explain how this social networking platform (initially designed as a recruiting tool) has become a channel for business promotion and how to get new leads on LinkedIn in 2021.
7 effective advertising formats
Most often, mistakes and issues with targeting result from attempts to take the audience by storm, sell directly via advertising. However, there are different advertising options, different products, and different selling strategies.
How to make a month’s worth of content in just 2 hours?
The first thing you need to do is create a content plan and draft the layout of your future posts. Despite a popular opinion, you don’t need to publish posts every day, i.e., you don’t need to make a list of 30 potential topics.
How to become popular on TikTok: trends, popular challenges, and video editing
To keep up with the trends, you have to spend at least one hour on TikTok. Once you notice a new trend, don’t hesitate to make a video – preferably on the same day or the following day.
Checklist: How to get prepared for a blog shooting
If you only begin to develop your Instagram account as an expert, here is the first thing you should do. If you've been blogging for a long time, you just need to create a rough content plan for the near future.
12 ways of how Instagram helps you develop yourself
You can study a new topic and become an expert by developing your Instagram page. Moreover, you might not even notice how you learn more, get deeper into the subject, and come up with new content.
Three common myths about TikTok
As everyone has already mentioned, TikTok reminds Instagram five years ago, when any goal was easy to reach. The users enjoyed great organic reach and opportunities to grow the audience just in two weeks. However, these days many people go on thinking that only kids use TikTok, meaning that "their target audience is not there".
The differences between running a blog on Instagram and Facebook
The Instagram audience is spoiled by giveaways and presents. Everyone wants to receive a big prize for following an account. The audience on Facebook is more judgmental and conscious than on Instagram.
Storytelling in Stories: strategy, secrets, techniques
Instagram Stories began with 15-second photos and videos. At first, they were perceived as an optional addition to the main feed. However, new Stories formats suddenly appeared some time ago.
Promoting videos on YouTube: how YouTube differs from other social networks
YouTube is a social media platform that generates traffic itself and uses the system of content recommendation; this social network is interested in promoting content creators.